JoTo PR Signs Boyd Industries to Broaden Brand Recognition

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58-year-old dental equipment market leader seeks to power their brand and expand into new markets with proven JoTo PR strategic campaign technology.

Karla Jo Helms, CEO of JoTo PR, announces her company's newest signing of Boyd Industries.

We are media experts and are passionate about finding the compelling stories in our client’s products and services and putting them on the map.

JoTo PR owner and CEO, Karla Jo Helms, has just announced the signing of Boyd Industries, a company that serves the dental health profession by designing and creating highly reliable, aesthetically pleasing dental office equipment for orthodontic, pediatric dental and oral surgery practices.

Helms said she is excited to take Boyd Industries on board because they are a company with long-standing ethical practices, consistent peer-reviewed “best of” awards, an ethnically diverse workforce and a new-ownership vision to take a greater part in the dental industries future. “We are media experts and are passionate about finding the compelling stories in our client’s products and services and putting them on the map.”

Under the terms of their contract, JoTo PR will create and execute a strategic communications plan that builds positive publicity through a well-run media campaign that includes press releases, articles, blog entries, and broad social media dissemination. Statistics and analytics will be run concurrently to keep momentum increasing through the campaign.

The JoTo PR purpose is to make a significant impact on the economy and the news by helping businesses get their messages in the media in volume about solutions, services and products that will help people and companies grow, expand and thrive. They have a long history of successfully of putting key businesses on the map in ways that create greater overall ROI, lower overhead and expanded relationships in business.

Boyd Industries was founded in 1957 in St. Petersburg, Florida and became one of the pioneers of “sit down dentistry”. Once that concept became the preferred technique, Boyd took firm hold of the dental industry and hasn’t looked back. Today Boyd Industries is the market leader in the specialty dental equipment market, manufacturing their equipment at its Clearwater, Florida factory.

About JoTo PR:

Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency headed by public relations veteran and innovator Karla Jo Helms. The PR firm was launched in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. JoTo PR primarily serves the healthcare, finance and IT industries. For more information, visit JoTo PR online at

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Karla Jo Helms
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