Elastic Grid Expands Executive Team to Deliver Next Phase of Company Growth

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Elastic Grid announces the appointment of two senior executives, Brian Dudley and Kathryn Rose, to its management team.

"It’s very exciting to be part of Elastic Grid as the company enters a new stage in its evolution focused on driving more value for channel teams and their partner communities."

Elastic Grid, a leading B2B channel marketing platform with offices in the United States, Australia, Romania and UK has announced the appointment of two senior executives to its management team.

Brian Dudley has joined Elastic Grid in the position of Chief Revenue Officer, and Kathryn Rose has been appointed Vice President, Business Strategy and Development. The new executives will be instrumental in developing and introducing key business strategies designed to further enhance the company’s products and services, and oversee its expansion into new market segments.

Working out of Los Gatos, California, Brian, who was previously at NetLine Corporation as Revenue Strategist, will be responsible for all activities that drive awareness and generate revenue for Elastic Grid and its growing client list. He will also be accountable for integrating and aligning marketing, sales, customer and partner support.

As part of his broader remit, Brian will focus on maintaining the communication framework across the various organizational functions, which extends to multiple teams and locations nationally and internationally. Additionally, he will develop and share best practices among the management team in order to maximize revenue potential for clients.

“It’s very exciting to be part of Elastic Grid as the company enters a new stage in its evolution focused on driving more value for channel teams and their partner communities,” said Brian Dudley. “We have an exceptional team of people and I look forward to working closely with them,” he added.

Kathryn Rose joins Elastic Grid from SharedVue (now Zift Solutions), where she spent three years as their top sales performer, key strategist and event speaker. An internationally renowned best-selling author, Kathryn has written nine books on social media and relationship marketing.

Kathryn will be based in Boston, Massachusetts, and her newly defined role will see her focused on shaping the company’s go-to-market strategy as well as client retention, growth and acquisition. She will work directly with clients to help them define channel strategies and provide solutions that address the varying needs of their diverse partners.

“With technological innovations, personalized automated channel marketing is set to grow exponentially over the next 12 months,” said Kathryn Rose. “It has since gone from a nice-to-have to a must-have element of the marketing mix. Elastic Grid has developed a world-class mix of platform and services that support their client's needs. The current offerings and future development plans have us poised to become the leading provider in the partner marketing space."

Cameron Avery, CEO and Founder of Elastic Grid, said of the appointments, “Having highly regarded and well-respected people such as Brian and Kathryn will be invaluable as Elastic Grid transitions into the next phase of our ambitious growth plans."

About Elastic Grid
Elastic Grid loves channels and is focused on delivering an enhanced partner experience through its scalable, easy-to-use channel marketing platform. Providing partners with 1:1 personal support, Elastic Grid helps B2B channel teams scale marketing programs globally, successfully grow partner adoption and drive more business for their channel partners and reseller networks.

Elastic Grid differentiates itself with a partner-first approach. By combining a scalable marketing platform and real-time analytics with personal marketing support for every partner, Elastic Grid is revolutionizing the partner experience by creating a channel solution that partners love to use.

Over 5000 partners around the world depend on Elastic Grid to generate over 200,000 net new leads and more than $2.5 billion in pipeline revenue.

Elastic Grid’s customers include Amazon Web Services, Atlassian, Google, Juniper, NetApp and many others. For more information about Elastic Grid visit http://www.elasticgrid.com.

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Shannon Prager
Elastic Grid
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Cameron Avery
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