The purpose of the new brand is to ‘tip our hat’ to the next generation of therapists
Louisville, KY (PRWEB) February 17, 2016
Evidence In Motion (EIM) has unveiled its new brand identity. The branding change coincides with a shift in focus towards a new generation of physical therapists and new offerings for occupational therapists. It represents EIM’s commitment to continual improvement and leading edge practices. The brand is bright, bold, clean, and full of life, highlighting teamwork, approachability, and looking forward.
“The purpose of the new brand is to ‘tip our hat’ to the next generation of therapists and the future of both entry-level and post-professional DPT education,” states John Childs, PT, PhD, MBA, CEO of EIM. “It was important for us to signal to the EIM tribe and the PT profession as a whole our expanded emphasis outside of just PT, recognizing the highly interdisciplinary nature of where health care is going.”
The new brand was launched in advance of the February 17-20 APTA Combined Section Meeting in Anaheim, CA where EIM will be exhibiting at booth #846. The changes include a revamped website and blog, in addition to the new logo and color scheme.
Watch this short video on the new identity.
Leading edge, leading by example.
About Evidence in Motion:
Evidence In Motion (EIM) is an education and consultation company that exists to elevate the role of physical and occupational therapists in health care delivery by providing premiere entry-level and post-professional education programs for rehabilitation professionals. They emphasize flexible educational offerings that feature the perfect blend of online and hands-on training from world-renowned educators with extensive experience in teaching, research, and business. EIM offers Continuing Education, Residency (Orthopaedic, Sports, and Neurologic), Orthopaedic Manual Physical Therapy Fellowship, Postprofessional Doctorate in Physical Therapy and Certificate training programs (Manual PT, Sports PT, Pain Specialist, Geriatric, Industrial Health, Pelvic Health, Balance and Falls, Concussion Management, and Executive Program in Private Practice Management). For more information, please visit EvidenceInMotion.com. You can also find EIM on Facebook, Instagram, LinkedIn and Twitter, @EIMTeam.