Multicultural Retail 360 2016: Optimizing The Omnichannel Experience

Share Article

Produced by Stagnito Business Information+Edgell Communications, this year’s summit will provide strategies for competing in a rapidly changing, ethnically diverse environment.

News Image

Stagnito + Edgell’s Multicultural Retail 360 Summit will feature speakers from Jewel-Osco, Safeway, Facebook and Zumba among other multicultural and marketing experts. They will address key concerns of retailers and consumer product goods companies trying to compete in a fast-changing consumer environment.

The 2016 Multicultural Retail 360 Summit (August 24 to 26, San Diego) will focus on how multicultural consumers use the internet, social media and their mobile devices. It will show retailers how to engage with nontraditional consumer segments and what organizational and strategic requirements are necessary to grow their business through a multicultural focus.

Subtitled, “Optimizing the Omni channel Experience for Multicultural Consumers,” this year’s conference program will feature Christian Martinez, head of U.S. Multicultural for Facebook, the world’s largest social networking site. He will unveil insights from a recent Facebook study that found that multicultural consumers are organically mobile, reaching for their phones first to discover, research and shop.

In another session, representatives from Jewel-Osco, the grocer renowned for its experiential activations celebrating Hispanic, African-American and Kosher communities, will provide video footage from its eighth annual “Taste of Hispanic Heritage,” the 16th annual “Taste of Black History” and its first “Taste of Kosher” events.

J-O will be joined by the leader of a minority-owned supplier to discuss key takeaways, share tips about getting products on the shelves at Jewel-Osco and driving sales growth in an ever-evolving market. Speakers include Jim Seidler, category manager, ethnic and specialty foods, Jewel-Osco/Albertsons; Yakov Yarmove, corporate lead for Kosher foods, Albertson/Safeway; and Marcus Johnson, CEO and founder of FLO Wines.

The conference will also explore the many ways of reaching and engaging multicultural consumers, including Zumba, a dance-fitness program. Alberto Perlman, CEO, will discuss the history of the international fitness craze and how all types of companies, from retailers to insurance firms, are using Zumba to make themselves more relevant and interesting to multicultural consumers.

Creating and nurturing a productive and diverse workforce is another part of the conference. Debra A. Sandler, African-Caribbean-Latina and senior executive, will share personal and professional views on approaches to creating a truly productive and diverse employee lineup. Other sessions at this year’s conference will feature experts in Hispanic, African-American and Asian-American marketing.

As in past years, the conference will kick off with a guided Cultural Immersion Tour to several ethnic-savvy southern California retailers on Wednesday, August 24.

Multicultural Retail 360 is produced by Stagnito Business Information + Edgell Communications, which also publishes Convenience Store News and Progressive Grocer. For more information about the 2016 Multicultural Retail 360 Summit, visit: http://www.multiculturalretail360.com/summit.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bruce Hendrickson
Stagnito Media
+1 (224) 632-8214
Email >
Visit website

Media