FSC Interactive, an online marketing agency, is a Digiday Publishing Award finalist for innovative approach to content marketing.
New Orleans, LA (PRWEB) February 18, 2016
FSC Interactive, a New Orleans-based digital marketing agency, has been named a finalist for the annual Digiday Publishing Awards, which recognize “the companies propelling digital media forward through creative thinking, outstanding content and innovative approaches.”
The award honors the efforts, combined with partners 360i and Southleft, to revamp GoNola.com, an extension of the New Orleans Tourism Marketing Corporation, which serves as a culture guide providing an inside look at some of the city’s most enticing – yet off-the-beaten-path – experiences to encourage visitation. The redesigned GoNOLA.com launched on June 3, 2015. Featuring a sleek interface to support larger visuals and a seamless search platform, the site enables readers to explore the city of New Orleans (virtually) with better navigation and user experience, including responsive design ideal for mobile search.
In addition to offering a clean and focused navigation experience across all devices and formats, the existing GoNOLA content was optimized for SEO, particularly across high-competition keywords like “Things to do in New Orleans.” Within the first month, sessions increased by 574%, users increased by 518%, and page views increased by 561% compared to the same period the previous year.
The site redesign is part of a committed content marketing approach. FSC Interactive manages the editorial staff, creative direction, and content distribution across multiple social platforms.
Winners will be announced during a Digiday Publishing Awards ceremony on March 24 at The Cutting Room in New York City from 6:30-9:30PM.
About FSC Interactive
For innovative and sophisticated clients looking to make data-driven decisions to find, attract, convert and retain their customers, FSC Interactive is the strategic member of a business’ marketing team, delivering goal-based results through interactive digital strategy. With a track record of creating cutting-edge, award-winning work since 2007, FSC’s results-driven approach uses metrics to complement creativity: a powerful balance to reach business goals with innovative and effective efforts.