Modular Home Builders Association Increases Marketing Reach with Historic Change

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The Modular Home Builders Association (MHBA) is launching their Consumer Awareness Program (CAP) to more effectively educate potential modular home buyers.

“We are so excited to be leading this effort to better educate consumers about the many advantages of modular homes,” said MHBA Executive Director Tom Hardiman.

The Modular Home Builders Association (MHBA) Board of Directors unanimously approved a new initiative to better educate potential new home buyers with the launch of its “Consumer Awareness Program (CAP).” Beginning on April 1, 2016, MHBA manufacturer members have voluntarily agreed to add $10 per module on each newly constructed home and will dedicate those funds to marketing the modular home industry. This small increase of revenue will provide MHBA with funds to effectively reach thousands of potential new modular home buyers.

MHBA will focus on educating new home buyers about the advantages of building a modular home and providing them with access to a vast amount of resources that will showcase MHBA members extensive experience in the industry. Through MHBA, home buyers will gain access to sample floorplans, be able to find a local builder, and will even be able to request an estimate for their dream home.

“We are so excited to be leading this effort to better educate consumers about the many advantages of modular homes,” said MHBA Executive Director Tom Hardiman. “From greater energy efficiency and waste reduction to higher quality control with huge time savings, we know our industry builds a better home and we want to share that information with the world.”

This small increase in funds will also directly benefit MHBA members through an increase in marketing materials. These new materials will support their efforts to enlighten potential regional homebuyers to building a modular home that is the perfect stepping stone for their future.

Pat Fricchione, MHBA Board Chair and President and CEO of Simplex Homes says “Simplex Homes is a proud participant in this progressive program. CAP is the perfect opportunity for our industry to work together and raise our profiles in the home building industry.”

The following manufacturers have already agreed to participate in the Consumer Awareness Program: Apex Homes, Excel Homes, Manorwood, Muncy Homes, Inc., Pennwest Homes, Ritz-Craft Homes, and Simplex Homes.

About the Modular Home Builders Association:
Founded in 1977, the Modular Home Builders Association (MHBA – formerly the Modular Building Systems Association or MBSA) is the only national organization dedicated to serving the modular home builders and manufacturers. MHBA promotes the advantages of modular construction to general public, builders, and government agencies in an effort to improve construction productivity and efficiency and prides itself on recognizing outstanding examples of modular homes. MHBA advocates at the state and federal level to ensure a fair and competitive playing field for the modular home building industry. For more information on MHBA please visit http://www.modularhousing.com

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Kellie McDonnell
@modhousing
since: 12/2012
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