DATTCO, Inc. Appoints Paul Mayer as Vice President, Marketing and Communications

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DATTCO's new VP brings three decades of marketing and corporate communication experience to transportation leader.

Paul Mayer, VP Marketing at DATTCO

Paul Mayer is DATTCO's new Vice President, Marketing & Communications

New Britain, CT February 7, 2016 – DATTCO, a leader in the transportation industry, announced today that Paul Mayer has been named Vice President, Marketing and Communications for all of its divisions. Mayer will lead the strategic marketing and branding initiatives and will provide support for the business development efforts of the company.

“Paul has a proven track record of building brand awareness through creative and memorable marketing campaigns as well as being a strategic leader in corporate communications. His results-driven approach will no doubt play an important role as our company continues to grow throughout New England,” said Donald DeVivo, DATTCO’s President.

Bringing nearly three decades of experience in strategic marketing and corporate communications, Mayer has worked with some of the top brands in the music, travel and tourism, entertainment and automotive industries.

Mayer was the VP of Marketing and Communications at Community Health Center, Inc. where he oversaw marketing, branding, communications and public relations initiatives. He previously was Executive Director of the Central Regional Tourism District of Connecticut – the DMO (destination marketing organization) for 65 cities and towns and home of River Valley/Connecticut and Greater New Haven/Connecticut.

An Award-winning television/film producer and award-winning photographer, Mayer produced the Tourism District’s marketing videos that were distributed to group tour operators, travel agents and travel writers worldwide. His year-long “Airstreaming Connecticut’s River Valley” promotion campaign received the NCDO Destiny Award top prize for Special Projects in 2008. He also has been honored with 12 Telly Awards, 2 Communicator Awards, 3 Aegis Awards, a Vision Award, a Flame Award and the Governor’s Tourism Award. He also was awarded the Founders Award by the Greater Hartford Convention and Visitor’s Bureau.

Mayer has extensive experience in creative direction for many ad agencies in the Northeast and has worked on campaigns for Toyota, Holland America Cruise Lines, Reebok and Prada. He also has produced music and jingles for radio and TV and is a skilled musician. He was a consultant to the former National Music Foundation in Lenox, Mass., which supported the Museum of American Music. Mayer spent three years at Sonalysts Studios in Waterford, CT. as Senior Vice President of Production. Previously, he was Director of Marketing/Media Relations and a producer for Arnold/Levin Productions, Inc. in Boston, worked as a Field Producer for Entertainment Tonight, and produced special projects for MTV and HBO Pictures.

Mayer served on the National Council of Destination Organization’s (NCDO) Board of Directors for three years and is a past chair of the Travel Industry Association of America (TIA’s) Education Committee. He also is a former member of the Boards of Directors of the Bushnell Park Foundation, the Old State House, and the Co-Chair of the Tourism Subcommittee of the Springfield-Hartford Economic Partnership Committee. He also served on the Board of Directors of the Connecticut Lodging Association and the Connecticut Heritage Foundation. Currently he serves on the Board of Directors for The Mystic Blues Festival and the Garde Arts Center in New London.

Established in 1924, DATTCO, Inc. is a third generation family-owned business headquartered in New Britain, Connecticut. From its early roots as operator of three school buses, DATTCO now services more than 40 school districts throughout Connecticut. Today, DATTCO is New England’s top bus dealer and leader in vehicle service, including fleet, collision, and trailer repair services. Its motor coach division specializes in providing personal and group travel services, and operates the discounted intercity bus service Megabus. Additionally, Thermo King Northeast, a dealer of Thermo King products and parts, is a subsidiary of DATTCO. For more information visit DATTCO.com.

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