ESP Properties Announces Expansion of Two Circles Offer

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Two Circles, the data-driven sports agency acquired by GroupM’s ESP Properties in May 2015 has announced significant international expansion plans on the back of another record year.

2015 saw revenue and growth levels for the company at over 50 percent, with a significant emphasis on international client work. As a result of this growth trajectory, the company has today announced it will be adding dedicated resources to expand its offering in the U.S. through ESP Properties offices in New York and Chicago, as well as building a mainland Europe team to be based in Switzerland. These offices will support contracts which are already well underway in these markets and facilitate further collaboration within the wider ESP Properties business on an international basis.

In order to underpin this growth, Two Circles has announced some major team changes to strengthen its management team to enable it to seize this opportunity. There are two major outside appointments. Matthew Entwistle joins from his role as Operations Director at Monsoon Accessorize to become Group Managing Director. Dale Kirsop, formerly Head of Membership at the Guardian, has been appointed Commercial Operations Director. Existing Two Circlers Phil Stephan, Jackie Hunter and Kristian Gotsch will take on Directorship responsibility for the agency’s Global Consulting offer, Technology Development and European client growth respectively. Claire Rogan continues as Finance Director and will also assume this role across the wider ESP Properties business in EMEA.

The two co-founders of Two Circles also assume new roles. Gareth Balch takes over as CEO from Matt Rogan, who will now take the role of Chairman. Matt will also take on a larger role in the business growth strategy for ESP Properties.

Two Circles’ acquisition by GroupM was named Acquisition International Magazine’s “Technology, Media and Telecommunications UK Deal of the Year” in 2015. This has also enabled the agency immediate access to some of the most advanced technological platforms in the marketing industry as it looks to continue its reputation for driving material revenue growth for its clients. The agency was nominated for 2016 Sports Agency of the Year in the UK just last week.

Commenting on the new developments, Gareth Balch, CEO, Two Circles said, “The last four years have been an incredible journey for Two Circles and I am extremely proud of what our team has achieved. The international platform afforded to our business through ESP Properties and GroupM has accelerated our move to the next level. Our key focus now will be on consolidating our reputation by continuing to deliver quality client work across all client revenue streams — fan, brand and media, while at the same time expanding our offering internationally.”

John Kristick, Global CEO, ESP Properties, commented, “We identified early the huge potential of what Two Circles had to offer to the sports and entertainment market in terms of helping federations, leagues, teams and other organizations develop a much greater understanding of their audience and fan base in order to drive all major revenue streams. We see this capability as core to our ESP proposition, and are delighted to be working with such a talented and driven management team to realize the opportunity in front of us.”

About ESP Properties and Two Circles:

ESP Properties is a new type of agency, dedicated to helping rightsholders from the worlds of sports and entertainment take advantage of digital and data-driven changes in the media landscape.

In May 2015 and on inception, ESP Properties acquired Two Circles. Two Circles is a data-driven sports marketing agency that helps sports organizations build stronger relationships with their customers to drive growth. The business helps its clients improve customer experience, increase revenue and enhance their partner proposition.

The agency’s clients now include global sporting federations, leading soccer teams in many European markets, digital sports channels and some of the biggest sports leagues in the world.

For further information, contact:

North America
Jim Andrews, Senior Vice President, Marketing, ESP Properties

Dale Kirsop, Commercial Operations Director, Two Circles

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Jim Andrews
ESP Properties
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