New UbiCare & Epic Integration Helps HealthEast’s Patient Portal Meaningfully Engage Patients

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A newly implemented bidirectional connection between the hospital’s UbiCare patient education system and Epic patient portal is helping HealthEast Care System to achieve true patient engagement.

Our patients say it’s a really nice way they can connect to their babies throughout pregnancy and beyond,” said Todd Smith, M.D., HealthEast Chief Medical Information Officer. “It’s easy to access and comes from a source that they trust.

Through a new bidirectional connection between the hospital’s UbiCare patient education system and Epic patient portal, HealthEast Care System is achieving true patient engagement—turning its patient portal into an interactive, educational, digital health tool.

The patient portal now proactively educates patients to improve outcomes and provide consistent health information everywhere patients are.

In a service that HealthEast calls the MyPregnancy Tracker, expectant moms receive relevant, stage-specific pregnancy and newborn care information as soon as they visit the portal. They also proactively receive consistent support through weekly emails they can access on their laptops, tablets or smartphones.

“The bidirectional connection of Epic’s and Ubicare’s technologies gives each patient a seamless experience and improved patient-provider communication from the hospital at all touch points,” said UbiCare CEO Betsy Weaver.

HealthEast physicians have heard from their patients that they appreciate MyPregnancy Tracker.

“Our patients say it’s a really nice way they can connect to their babies throughout pregnancy and beyond,” said Todd Smith, M.D., HealthEast Chief Medical Information Officer. “It’s easy to access and comes from a source that they trust.”

Patients depend on their hospital for trustworthy, accurate health information. In an August 2015 Pediatrics study that asked mothers about advice they received from various sources on infant and child care, most reported that they received inconsistent or worse, NO, health advice from their doctors and others.

This lack of consistent, reliable health information leads 72% of Internet users to search online for health information, where they often find unreliable content.

HealthEast’s MyPregnancy Tracker shares information through UbiCare’s maternity service line, which starts when a woman learns she is pregnant, runs through her child’s third birthday and includes educational content on exclusive breastfeeding.

Research shows that 93% of patients specifically prefer email as a method of communication with their doctors, and a December 2015 study in the American Journal of Managed Care found that patient-provider email may reduce costs and increase health outcomes.

“We’ve turned our patient portal into a robust patient engagement solution that delivers targeted healthcare communications from us to patients every week, in addition to every time they log into their portals,” said HealthEast Marketing Communications Manager Lori Bernier. “We’re not only more connected to our patients but also educating them with the timely, stage-specific health content they need to improve patient outcomes.”

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About UbiCare

UbiCare, an award-winning digital healthcare communications and technology company, creates connections that make us all better.

By building and sustaining effective patient/provider relationships throughout the care continuum, UbiCare reduces unnecessary healthcare costs by up to 30%. UbiCare messaging series essentially turn hospitals and health systems into patient-centered innovators, educating patients and improving satisfaction.

UbiCare earned a Dun & Bradstreet customer-service rating of 93 percent. Clients include Texas Health Resources, Boston Children’s Hospital and the Department of Defense. For more information, visit http://www.ubicare.com.

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