Storelocal Adds Storage Rentals of America as a Founding Member

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Storelocal, the self storage industry’s cooperative, announced today the addition of Storage Rentals of America as a founding member.

“We’re excited to bring Ben Macfarland on board, because he’s not new to real estate,” Lance Watkins, Storelocal CEO, said. “He’s a good fit for the co-op and StorageFront.”

Storelocal, the self storage industry’s cooperative, announced today the addition of Storage Rentals of America as a founding member. Headquartered in West Palm Beach, Florida, Storage Rentals of America is an owner and operator of self storage facilities in Ohio, Kentucky, South Carolina and Florida. Storage Rentals of America’s 38 facilities will be added to the co-op, bringing Storelocal’s total membership to more than 700 facilities. Benjamin Macfarland, CEO and Managing Partner of Storage Rentals of America, was instrumental in the company’s decision to join Storelocal.

"We’re excited to bring Ben Macfarland on board, because he’s not new to real estate,” Lance Watkins, Storelocal CEO, said. “He’s backed by an ultra-high net worth family office and has a very heavy appetite to acquire a lot of real estate in the southeast United States. He’s a good fit for the co-op and StorageFront, because we’re able to leverage some of the experience we have in the industry with an operation that is growing very rapidly.”

Macfarland cited a desire to show his company’s commitment to the industry as a motivating factor for joining Storelocal.

“It’s a good resource for understanding certain conditions occurring inside the industry, trends that might be happening that we’re not aware of,” Macfarland said.

Every prospective Founder is subject to a rigorous approval process by the Storelocal Board of Directors. Storelocal’s bylaws limit Founder membership to 30 companies. Storage Rentals of America marks the 20th company to receive this honor, with more companies under active consideration.

About Storelocal: Storelocal is a cooperative of self storage owners and operators working together to solve industry challenges. Co-op members leverage existing and new resources to provide solutions for customer acquisition, operational services and technology products, thereby bridging the efficiency gap between the top national operators and online reservation systems. To learn more about the Storelocal co-op, visit the Storelocal website, http://www.storelocal.com or call Natalie Bragg, Director of Public Relations, at 949-629-4142.

Storage Rentals of America: Storage Rentals of America is a real estate investment company focused on the acquisition and development of self-storage properties as well as direct equity investments with developers and operators across the country possessing a proven track record in self-storage.

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Karen Jones
StoreLocal
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Natalie Bragg
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