New York, NY (PRWEB) February 18, 2016
Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today announced that it is has added beacon proximity advertising to its product offering, delivering a compelling way for marketers, brands and retailers to further connect with consumers while they are shopping. Beacons are an innovative way to send incentives to shoppers’ smartphones, encouraging store visits and inspiring purchase ideas in-store.
Through a partnership with inMarket, the world’s largest beacon network powering tens of thousands of retail locations and venues, Scanbuy is able to capture shoppers’ attention at a critical point in the buying cycle—when they are in or near a store. Results of a recent Scanbuy Consumer Behavior Survey indicate that nearly 90 percent of mobile app enthusiasts use their mobile device while shopping. Most importantly, 40 percent are willing to share their location and personal information in order to receive something of value from their favorite brands.
“It is well-established that retailers using location-based services see an uplift in traffic and gain in visit frequency,” said Chai Outmezguine, Scanbuy CEO. “When mobile shoppers are in the stores, they take actions based on the information they find or receive on their phone. Beacon advertising is an ideal complement to the comprehensive mobile marketing services we offer brands and marketers today.”
Consumers are using mobile devices to speed up the shopping process, research product benefits and get the best value for the products they buy. By utilizing inMarket capabilities via the established ScanLife Mobile App, brands have a new opportunity to promote products, connect with consumers and generate long-term loyalty throughout the shopping journey.
“Mobile and apps have become a critical part of the consumer journey. Thanks to accurate, 1st-party location data from beacons, we are helping apps to engage shoppers at the perfect moment in that journey to add value to the shopping experience,” said Alex Finkel, Director of Partnerships, inMarket.
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS. To learn more about Scanbuy, please visit http://www.scanlife.com.
inMarket is the world's largest beacon proximity and location intelligence company, reaching 42MM app users per month in tens of thousands of U.S. stores and locations.
inMarket leverages first-party proximity tech, including beacons and GPS, to create personalized, contextual mobile experiences for consumers. These location programs drive DAUs and retention for app partners, while driving sales for brands and retailers.
inMarket was founded in 2010 by experienced tech entrepreneurs who exited their previous company at nine figures. The company is headquartered in Venice, CA with offices in NYC and Chicago. For more information, please visit http://www.inmarket.com.
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