AU10TIX draws attention to the fact that ... data entry remains manual and ID document authentication may not be as thorough and fast as it can be.
Nicosia, Cyprus (PRWEB) February 23, 2016
UK Verify identity assurance platform has been created by UK Government Digital Service to enable citizen “to prove who you are online” in order to facilitate effective and efficient government services such as viewing driving licence or filing tax. This trailblazing initiative is based on certified Identity Providers such as banks, payment services, identity verification services, telcos or postal services that can query personal data against existing records. However, while the core concept is logical and commendable “Government Computing” reports that “as of January 17, the authentication completion rate, used to count the proportion of visits to GOV.UK Verify with a successful outcome - defined as either user sign-in or account creation - was 48%” only. (Source: http://central-government.governmentcomputing.com/news/experian-vows-to-expand-govuk-verify-data-sources-4786830).
There are various possible reasons for such low performance rates. But one that is already well known to have a dramatic effect on abandonment rates is “Friction”. Friction refers to time, bother and comprehension issues involved in entering the data manually and/or waiting for the outcomes. "Friction is often blamed for up to 50%-75% abandonment rates at customer onboarding in online government and financial services", says AU10TIX: "Interestingly, the technology that can help reduce abandonment rates (while increasing ID fraud detection) already exists. AU10TIX’s BOS platform is the forerunner of 2nd generation ID authentication and record retrieval automation".
Unlike first generation solutions, BOS is 100% automated (no data entry required), 8-12 seconds fast (For the complete process) and can handle sub-optimal ID image qualities much better. Ideally, says AU10TIX, the GOV.UK Verify could be initiated with a simple “Click & Send”, not identity data entry required, and results obtained much more quickly. Such simpler, faster process could contribute not only to reduced friction but also add a significant layer of ID document authentication, making the service even better at fraud prevention.
“We’d be happy to introduce BOS technology to the GOV.UK Verify people”, says Ron Atzmon, Managing Director of AU10TIX: “What they’ve already done is exemplary. Now that the service has gained traction and experience, it may be time to look at increasing process completion rates. AU10TIX BOS can be a natural gateway for this process, making usage simple, accelerating processing, reducing human errors and increasing overall identity fraud protection“.
“AU10TIX technology is not new to government services”, says Ofer Friedman, VP Marketing of AU10TIX: “It already works in UK local government helping prevent benefit fraud. But GOV.UK Verify is at a whole different scale and with a different set of capabilities. One cannot underestimate the enterprise and open mindedness of the UK government in introducing latest technology to serve its citizen more effectively and safely, and in establishing the UK as leader and standard setter in these areas. AU10TIX is ready to work with GOV.UK and other government services towards implementing effective identity authentication and onboarding technologies in local government, civil services, border control and policing.“
AU10TIX Limited, a fully owned subsidiary of ICTS International N.V, deals with the authentication and digitization of identifying documents including Passports, identity cards, driving licenses and other complementary identifying documents. The company specializes in implementing hardware & software based applications used for scanning, identifying, content retrieval, authentication and validation of identifying documents. AU10TIX is a pioneer of all-channel (front-end and online) ID authentication and processing solutions. The company's products drastically reduce identifying document-based fraud, reducing the costs associated with client processing and enabling effective regulatory compliance, while making the sales and support operations speedier and considerably more efficient.
For more information, visit http://www.au10tix.com
About ICTS International N.V.
ICTS specializes in the development and implementation of innovative security concepts and solutions designed to meet the needs of a variety of industries, mainly aviation transportation, border control and sensitive facilities. ICTS International benefits from over two decades of expertise and international operational experience in transportation security, with a particular emphasis on high-risk environments, passenger processing transactions and the integration of security services to provide a comprehensive security solution. It also offers a wide variety of customized training programs, tailored procedures and a wide range of security consulting services. The company has developed and implemented unique technological solutions, based on its comprehensive approach to security, designed to enhance the level of security while accelerating the security check process.
For more information, visit http://www.icts-int.com
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company’s business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company’s actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company’s expectations or future events.
Ofer Friedman, VP Marketing
Tel.: +357 (22) 007698
ICTS International NV
Tel.: +31-20-716 3421