TruGreen Announces Sponsorship with International Speedway Corporation (ISC)

Share Article

Becomes Turf Care Provider for Three Race Tracks including the Daytona International Speedway ®, home of the DAYTONA 500 ®

News Image
This partnership fits right into our ongoing mission to help more families live life outside while also being a part of a great American tradition.

TruGreen, the nation’s leading lawn care provider, has entered into a partnership with the International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC"), a Company that owns and/or operates 13 of the nation’s premier motorsports entertainment facilities. Through the sponsorship, TruGreen becomes the official turf care provider of the Daytona International Speedway®, Chicagoland Speedway®, and Kansas Speedway®.

“TruGreen is proud to partner with the International Speedway Corporation for many reasons including that we’ve been entrusted to care for the iconic and beloved turf that’s seen by millions of fans,” said Brent Armstrong, vice president of commercial sales at TruGreen. “Every year, races such as the DAYTONA 500® not only signal the first signs of spring, but also bring Americans out to enjoy time outside with friends, family and a few of their favorite athletes. This partnership fits right into our ongoing mission to help more families live life outside while also being a part of a great American tradition.”

At Daytona International Speedway, TruGreen maintains the turf at the start/finish line, embossed with the colorful and well-known DAYTONA signage. It serves as the centerpiece of the 500-mile race where drivers race for 200 laps on the 2.5-mile oval.

The DAYTONA 500® airs Sunday, February 21 beginning at 1 p.m. ET on FOX, along with Motor Racing Network® (MRN) and SiriusXM NASCAR Radio.

About TruGreen

Memphis, Tenn.-based TruGreen is the nation’s largest lawn care company, serving more than 1.9 million residential and commercial customers across the United States with lawn, tree and shrub care. TruGreen believes more life should be lived outside and is committed to providing a beautiful lawn to serve as the foundation for outside experiences and lifelong memories. As the leader in the professional lawn care industry, TruGreen helps define responsible lawn care practices, conducts industry-leading education and training for our people, pioneers new application technologies and educates our customers on proper mowing and wise-use watering techniques. Today, there are approximately 260 TruGreen lawn care branches and satellite offices in the United States and Canada. Go to or for more information about TruGreen.


International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.

The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Danielle Sullivan
MSLGROUP for TruGreen
+1 (781) 684-0770
Email >

Amy Simpson
Email >
Follow >