Intrinsic Imaging Names Craig Pennington as Vice President, Marketing and Communications

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Intrinsic Imaging, a centralized imaging core lab for pharmaceutical and medical device clinical trials, continues it growth with addition of new Vice President of Marketing and Communications.

Intrinsic Imaging, an FDA audited, ISO 9001, 13485 and 22301 certified imaging core lab, recently announced that it has named Mr. Craig Pennington as its Vice President of Marketing and Communications. Mr. Pennington will develop and implement strategic marketing and communication plans highlighting Intrinsic Imaging’s expertise.

Mr. Pennington has over 12 years of marketing and sales experience with core labs providing centralized diagnostic services to pharmaceutical, biotechnology, medical device and contract research organizations. His background includes a number of centralized service lines including imaging, cardiac safety, pulmonary function testing, digital pathology and ePRO (electronic Patient Reported Outcomes).

“We welcome Mr. Pennington to Intrinsic Imaging,” said Todd A. Joron, BSc., MBA, President and Chief Operating Officer. “We are looking forward to Craig’s leadership as Intrinsic Imaging continues its rapid international expansion.”

Prior to Intrinsic Imaging, Mr. Pennington was the Senior Director of Marketing and Business Development at ADM Diagnostics (ADMdx), an imaging biomarker research company and he has also held senior marketing and business development positions with CardiaBase ECG core lab and Banook Central Imaging.

In addition, Mr. Pennington served as Global Director of Marketing for Biomedical Systems, one of the world’s largest full service core diagnostic labs, where he was part of a team that attained record sales and revenue for the company.

“Through their implementation of an ISO certified quality management system, Intrinsic Imaging has proven itself to be the industry leader with respect to data quality and integrity”, said Mr. Pennington “I am very pleased to join Intrinsic Imaging and become a member of such an experienced, knowledgeable and successful team”.

Prior to his career in the clinical trial industry, Mr. Pennington spent several years in advertising and promotion working with award-winning agencies including DMBB, The Puckett Group and Momentum. Mr. Pennington is a graduate of St. Louis University holding a Bachelor of Science degree in Marketing.

About Intrinsic Imaging LLC
Located in Bolton, Massachusetts and San Antonio, Texas, Intrinsic Imaging is a FDA audited, ISO 9001, 13485 and 22301 certified, GAMP® 5 compliant imaging core lab medical imaging core lab specializing in providing imaging core lab services for clinical trials. With its team of more than sixty-five board-certified fellowship trained radiologists, robust and scalable clinical imaging technologies and our ISO certified and registered quality management systems, Intrinsic Imaging is ideally positioned to provide unprecedented imaging core lab services around the world.

Craig Pennington


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Craig Pennington
since: 12/2010
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