Unlikely Bedfellows: Newspapers & On-Demand Profferers Linking Up at Street Fight and SIINDA's European Conference LOCALCON

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Street Fight & SIINDA's three-day conference at London's Chelsea Stadium in April will feature Axel Springer, Trinity Mirror, Time Out, Facebook, Yelp, Google, and more startups and stalwarts in local media and technology.

LOCALCON, April 20-22, 2016

LOCALCON, April 20-22, 2016

The ongoing digital revolution that has changed everything from business communication to the way we shop, eat and think has found one sector it struggles to overturn: local retail marketing.

For hundreds of years, local purveyors have relied on a practice of word-of-mouth, retail location, and tactile marketing products to reach and retain their customers. But in the last decade, a combination of powerful new marketing technologies and the weakening of newspapers and directories’ advertising incomes has produced an explosion of new options for small marketers to get out the word. Now, local businesses can reach consumers wherever they are, via digital advertising, daily deals, location-targeted messaging, on-demand services, and more. Yet, for the vendors, challenges remain.

LOCALCON (https://www.siinda.com/events/program/localcon-2016), Europe’s first conference dedicated to these innovations in local marketing and media, will bring together leaders and innovators to speak about these new technologies. Their big focus: How to convince local marketers to more fully embrace these options.

“It is truly a period of change when you have a newspaper company like Trinity Mirror sharing the stage with a company like Hailo,” said Kimberli J. Lewis, general manager of SIINDA, Europe’s leading association of the local search marketing industry. “What they have in common are business objectives around transforming the local economy.”

LOCALCON, which will be held at Chelsea Stadium from April 20-22, 2016, will feature speakers from companies such as:

  • Google
  • Facebook
  • Yoose
  • Axel Springer
  • Hailo
  • Yelp
  • Trinity Mirror
  • Solocal
  • Pubmatic

& more

Sessions include:

  • How Time Out is helping restaurants and entertainment venues meet smart, social people
  • How Zenchef develops an easy to use all-in-one booking system together with all the extra necessary tools to strengthen online visibility
  • The latest regulatory trends on data protection, digital development, the on-demand economy
  • How big brand are focusing on new advertising techniques including mobile and social

Plus: Connected cars, predictive analysis, local search marketing, and more

LOCALCON is produced by SIINDA (http://www.sinda.com) and Street Fight (http://streetfightmag.com), an American business-to-business media company focused on the local digital marketing sector.

"Over the past four-and-a-half years, Street Fight's signature Summits in the U.S. have been the hottest must-attend events covering local marketing, commerce and tech," said Laura Rich, CEO of Street Fight. "Expanding into the European market with this event will allow us to serve a whole new group of dynamic companies working on many of the same local marketing problems on the other side of the Atlantic. We're thrilled to launch with a partner like SIINDA, the leading association covering local search and commerce in Europe. SIINDA knows Europe and Street Fight knows disruption; thus our collaboration will prove incredibly valuable for their members as well as our audience."

Tickets are on sale through the event. For more information, go to: https://www.siinda.com/events/program/localcon-2016


Street Fight is a media, events, and research company focused on the business of hyperlocal commerce, marketing and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to chronicle the hyperlocal ecosystem’s development of sustainable business models. Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. And Street Fight operates proprietary and custom events for all aspects of hyperlocal business. Street Fight Summit is the company's flagship event, held in New York City each year. and other annual conferences are take place in San Francisco and Denver.


SIINDA is the Search & Information Industry Association, the leading European based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services. We have global members from Asia to Latin America and from Africa to Australia. We provide a wide range of member services from market research to conferences and summits. We are a resource forum where complementary market segments in search and information can connect, share, and grow. We are fostering the development of positive, ongoing partnerships that enable us all to prosper. We keep our members up to date with the latest market trends, technical developments, and critical legislation that might affect our businesses. We also provide a platform where seed level start-up’s can mix with industry leaders. Our worldwide network of members fosters the exchange of ideas and the encouragement of partnerships.

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Laura Rich
Street Fight
+1 (917) 545-7174
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