Theorem Appoints New Vice President, Digital Technology

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Theorem taps Jeffrey Sherow to expand ad tech and data capabilities

Theorem, a full-service digital marketing company, has appointed Jeffrey Sherow as vice president, digital technology, with responsibility for expanding Theorem’s portfolio of digital technology and analytics capabilities, which are central to the company’s growth plans.

The senior appointment is a newly created position designed to help expand Theorem’s digital capabilities and respond to the fast-growth ad tech area that offers marketers new data, analytics, and technology opportunities.

Sherow brings Theorem extensive digital advertising, ad tech, analytics, and business development experience, having spent almost two decades at Andersen Consulting and Accenture as a partner in the firm’s systems integration and technology group. Subsequently, Sherow was at New York–based technology product and consulting company AllSector Technology Group as chief operating officer. Most recently, he was with data consulting firm Caserta Concepts as head of solutions delivery. Sherow brings to Theorem technology extensive skills in the areas of strategy development and implementation as well as the ability to jump-start product road maps.

“We are delighted to welcome Jeff aboard,” said Jay Kulkarni, founder and CEO of Theorem. “Jeff brings a unique blend of technological, strategic, and customer understanding as well as business experience. As we expand, Jeff’s technical expertise will be instrumental as Theorem continues to grow its global client base.”

“It’s an important and exciting time in the digital media marketplace,” Sherow said. “I’m looking forward to leading Theorem’s technology strategy and providing direction for teams involved in delivering service to the company’s clients while building on technological offerings and strengthening global customer relations.”

Sherow will report directly to Kulkarni.

About Theorem

Theorem is a full-service digital marketing and advertising services company that delivers an extensive range of flexible, tailored solutions to help organizations plan, scale, manage, and optimize their digital media initiatives.

Theorem serves more than 200 leading agencies, publishers, networks, technology providers, and brands. We work with best-of-breed leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, trading desks, supply-side platforms, demand-side platforms, social and data management platforms, as well as the technology innovators that fuel online advertising. Serving clients by blending domain specialty and digital best practices, Theorem underpins the digital program successes of such companies as Rocket Fuel, Facebook, Hearst, Pandora, and Advance Digital.

Headquartered in Chatham, New Jersey, Theorem has offices in New York, London, India, and the Dominican Republic. More information is available at


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