DTT Signs MPA with Largest Great American Cookies Franchisee

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DTT announces today a new partnership with The Cookie Place Inc., the largest Great American Cookies franchisee with over 50 stores.

DTT Great American Cookies
We love the customizable audit parameters and features such as the Discussion Board and Actions Taken on MyDTT™, which allows us to track if employees are following up on assignments from management.

Los Angeles, CA | DTT announces today a new partnership with The Cookie Place Inc., the largest Great American Cookies franchisee with over 50 stores. Based in Birmingham, Alabama, the franchise first connected with DTT around 2 years ago. After a successful pilot was conducted in 5 stores, DTT was invited to present best loss prevention practices and its suite of services at a franchisee association meeting in August 2015. Shortly thereafter, The Cookie Place decided to sign DTT as a preferred surveillance and loss prevention vendor throughout their enterprise. DTT also gained business from various other Great American Cookies franchisees.

One of the largest motivations for the partnership was DTT’s network printer tap integration with NCR Silver, completed in fall 2015. DTT’s solution allows Great American Cookies stores to catch transactional integrity issues such as low sale values, discounts, and voids. This service gave DTT a unique edge that was unmatched by competitive vendors.

“The SmartAudits™ and the online MyDTT™ portal were definitely big selling factors for us,” says Jeff Pizitz, President of The Cookie Place. “We love the customizable audit parameters and features such as the Discussion Board and Actions Taken on MyDTT™, which allows us to track if employees are following up on assignments from management. Since installing the system, we’ve caught a lot of unauthorized discounting, which was backed up by both POS integration and the audio module. In some cases, employees were discounting our $25-$30 Cookie Cakes up to 50% and pocketing the change, or using employee discounts for sales to friends and family. DTT also helped us determine optimal camera placement for each store so we can see if display cases are well-stocked and employees are completing duties throughout the day.”

“As a company, we do everything we can to ensure the needs of our customers are fully met, whether that’s analyzing their store layouts or implementing a new services,” states Tom Moran, EVP of Sales and Marketing for DTT. “It’s fantastic that The Cookie Place has seen such impactful results and changed internal policies to address issues that our system has uncovered. We look forward to further installations and developments with this franchisee and the Great American Cookies brand.”

About DTT
Headquartered in Las Vegas, Nevada, DTT provides digital video surveillance solutions to the hospitality and specialty retail industries. DTT was founded in 1999 by Sam Naficy, leveraging the power of emerging digital technology to support the needs of a broad base of clientele. Since first launched, DTT has equipped, serviced and supported more than 35,000 clients. Every day, software provided by DTT protects trillions of dollars in assets and oversees nearly 2 million employees. Some of the world’s most popular and respected restaurant brands use DTT including McDonald’s, SUBWAY®, Dairy Queen, Burger King, Dunkin Brands, Taco Bell, KFC, Auntie Anne’s, and Potbelly Sandwich Works, to name a few. Please visit http://www.dttusa.com for more information.

About Great American Cookies
Founded in 1977 on the strength of an old family chocolate chip Cookie recipe, Great American Cookies has set the standard for gourmet Cookie sales in a fun, celebratory environment. For over 35 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary Cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Chile, Guam, Mexico, Puerto Rico, Saudi Arabia and the United Arab Emirates.

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Nadine Malek
DTT
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