Turning the Tide on E-Commerce in Home Furnishings

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Brick and mortar stores will be the beneficiaries of an online shopping first: Picture This Today 3D Inc releases Gallelia

Forget mass marketing and confusing discounts, new twist in online marketing brings consumers back to brick and mortar shopping.

Picture This Today 3D Inc. is offering the best of both worlds to consumers who enjoy the selection and pricing of home furnishings available online, and the countless more who are joining a new wave of ethical shoppers. "Consumers want to support jobs at home, local economies and companies that demonstrate sustainable process," says Ev Saurette, Founder and CEO of Picture This Today 3D Inc., and its new immersive shopping solution, Gallelia.

See quick preview video: https://youtu.be/E3A2uemfjM4

Gallelia exclusive catalogs feature photo realistic 3D models of product accessible from both Gallelia.com and customized virtual showrooms. Unlike 3D virtual showrooms currently on the market, Gallelia offers high quality renderings showcasing true textures and colors. In a branded platform accessible through vendor websites, sales tablets, store kiosks, and soon Virtual Reality headsets, consumers can replicate their living space in just a few minutes. They change floor and wall coverings, and arrange exact replicas of furnishing products inside their own virtual living space. It provides buyers with a true sense of how the product will fit and appear along side other purchases, and a new confidence in shopping for home furnishings.

"Gallelia is making the home shopping experience fun and easy with high quality imagery and interactive video-game-like functionality," says Saurette. "This is a truly unique opportunity to captivate your customers."

In addition to interactive virtual shopping experiences both online and in-store, Gallelia offers additional opportunities to market to new customers. Picture this Today and its Franchisee Network recently introduced a real estate service that provides accurate and affordable 3D replicas of properties listed for sale, and is about to launch a new application for interior designers. As an added bonus for furnishing vendors, their product catalogs will also be used to stage actual properties, in effect placing their product 'inside' the living spaces of home buyers and interior design clients.

When a customer elects to make a purchase, they will be introduced to a local brick and mortar retailer that carries that product. If the product is not available locally, the shopper may have the option to order online.

With multiple ways to attract and engage customers, Gallelia will help brick and mortar home furnishing store increase overall sales and compete against traditional online shopping websites.

About Picture this Today
Picture this Today is the parent company of Gallelia and a Canadian-owned software company based in Victoria, BC that creates interactive 3D virtual solutions for real estate and the furnishing industry.



Released 23 Feb 2016

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Ev Saurette
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