Digital media has transformed the act of cooking. Today’s cooks head to the internet when time comes to plan and prepare meals. We aim to bring classic and beloved cookbooks back into the kitchens and daily lives of home cooks.
New York, NY (PRWEB) February 23, 2016
Alta Editions, an award-winning independent digital cookbook publisher, announced the launch of its online subscription cookbook service today to bring classic cookbooks from leading publishers to today’s connected cooks. The innovative service has partnered with Houghton Mifflin Harcourt, Agate Publishing and other leading publishers to bring books by celebrated chefs and food writers like Terrance Brennan, Sara Jenkins and Anupy Singla to its online platform.
For $4.99 per month, home cooks can subscribe to Alta Editions’ new service for unlimited access to its library of cookbooks and to receive a new “cookbook of the week” each week. Specially formatted to be accessible and look beautiful on laptops, tablets and mobile phones, the Alta Editions library lets cooks search and browse by keyword and main ingredient, and quickly add pages and recipes to a Favorites list for later reference. Non-members can sample up to five pages of each book, making it easy for others to try out recipes shared in email and on social media.
“As a dedicated cook who has a large print cookbook collection, I was frustrated with how little I was actually using them in my kitchen. I realized that putting cookbooks on the web would make them easier to access, search, customize and share,” said Chris McBride, Founder and CEO of Alta Editions. “Although print cookbook sales remain strong, today’s cooks head to the internet when time comes to plan and prepare meals. We aim to bring classic and beloved cookbooks back into the kitchens and daily lives of home cooks.”
Alta Editions also provides authors and publishers with a new opportunity to generate income for books that don’t get the attention they deserve. “There are thousands of exceptional cookbooks written by expert authors that cooks and readers can’t easily access, sample and share in traditional print and e-book formats. By publishing online we’re helping cooks connect with books and authors they love, and at the same time breathing new life into the “long tail” of the cookbook market,” said McBride.
About Alta Editions
Alta Editions is an online cookbook service for curious home cooks. For just $4.99 per month after a 30 day free trial, members get unlimited digital access to a new cookbook each week as well as a library of exceptional cookbooks by leading authors and publishers. Alta Editions is also an award-winning publisher of digital cookbooks by top chefs, including Laurent Gras, Alex Raij, Francisco Migoya and Maneet Chauhan.
Learn more at: http://www.altaeditions.com