Customer Engagement Platform for Small Water Utilities Fills Market Gap

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WaterSmart launches ‘Essential’ solution to help underserved water utilities improve operations and customer satisfaction

WaterSmart Essential is ideal for utilities that serve fewer than 7,500 customer accounts and is available for a low-cost, monthly subscription fee.

WaterSmart Software, the leading water utility customer engagement platform provider, today announced the launch of WaterSmart Essential, a new version of its award-winning platform designed specifically for small water utilities. The majority of America’s water utilities are rural suppliers, municipal agencies and regional cooperatives that service small areas and work with limited budgets. WaterSmart Essential meets the unique needs of these smaller organizations by offering a tailored mobile and web communications and analytics platform at an easily affordable price point.

“Based on our work with more than fifty utilities across the country, we developed WaterSmart Essential to deliver the perfect communications and analytics solution for smaller utilities,” said Robin Gilthorpe, WaterSmart CEO. “We’re delighted that all utilities—not just the largest ones—can now enjoy a range of operational benefits by deepening engagement with customers.”

WaterSmart Essential provides an array of analytic tools that help utilities better understand customer consumption patterns, identify meter reading anomalies, and detect potential leaks at the customer site. The software also amplifies communication with customers by providing personalized and timely usage information, water saving suggestions, and critical system notifications over web, mobile, text, and voice. WaterSmart Essential is ideal for utilities that serve fewer than 7,500 customer accounts and is available for a low-cost, monthly subscription fee.

"The WaterSmart Essential platform has been a wonderful companion to our set of customer outreach and engagement strategies," said Robyn Mattison, public works director for the city of Ketchum, Idaho. "The easy to use customer portal has allowed us to better communicate with our customers about all the work we do to maintain a high quality, reliable source of water. We would highly recommend WaterSmart Essential to any small water utility.”

"There are over 150,000 public water systems in the United States, and while large systems serve 82% of the population, they only account for 8% of all water systems. As a result, 92% of water authorities represent smaller groups of customers,” said Seth Cutler, senior industry analyst at Frost and Sullivan. “This disparity has meant many traditional municipal water service providers focus on a small proportion of water authorities and underserve smaller water systems nationwide. WaterSmart is taking important steps to open up smart water and data analytics services to smaller water utilities that need the benefits of data, but do not have access to the financial resources of large municipal water utilities."

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About WaterSmart Software
WaterSmart Software empowers water utility managers with actionable insights from a sea of data to help increase customer satisfaction, reduce unaccounted for water loss, and improve operational efficiency. Utilities using WaterSmart’s award winning cloud-based, analytics and customer engagement platform have demonstrated an increase in customer satisfaction of more than 35%. Come help us change the way the world uses water. For details visit or follow us on Twitter: @GetWaterSmart.

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Mike Simmons
WaterSmart Software
+1 201 373 2162 Ext: 106
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