Acclaimed Online Dental Marketing Firm to Unveil A La Carte Option

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Chicago based AIM Dental Marketing, serving private practice dentists nationwide announced on Friday that it would be unbundling its acclaimed AIM Dental Online™ (ADOL™) suite of web-based practice marketing and reputation management services.

AIM Dental Marketing

AIM Dental Marketing

Effective March of 2016, private practice dentists throughout North America will be able to customize their own web-based dental marketing strategy.

"While we continue to feel that ADOL represents the single best collection of online practice building tools and techniques yet conceived, we also understand the need for flexibility with respect to budget and execution." says ADM's president and founder Daniel A. 'Danny' Bobrow, MBA (finance), MBA (marketing).

Success, Unbundled
Effective March of 2016, private practice dentists throughout North America will be able to customize their own web-based dental marketing strategy. Services offered a la carte include:

Search Engine Optimization (SEO)
Search terms are the words a potential patient types into the search engine when searching for a dentist. Because the majority of searchers click on a result in the top five results of page one, a ranking of 1-3 is considered ideal. ADM delivers a customized analysis depicting current Local Search volume for each term, as well as the website's current Google, Yahoo, and Bing rankings. "A critical component of successful SEO is ranking for terms people actually use, which is why part of our analysis always include a report on what people are using in the Client's area when searching online for oral health services." says Bobrow.

Appropriate changes are continuously made to improve rankings in the Google, Yahoo, and Bing search engines.

Pay Per Click (PPC)
PPC advertising is a low cost method of generating an immediate 'buzz' for a dental practice website. Professional Management and Execution entails: Quality Score Management - Increasing and maintaining the Quality Score of your website which, in turn, results in increased rankings for the minimum possible investment; Bid Management - by ensuring we do not spend too much or too little for rankings, ROI is maximized; Ad Management - based on ADM's extensive experience and knowledge base, various ad combinations are continuously evaluated and optimized to identify the most responsive ad combination; Flexibility - keywords are continuously adjusted, based on results and current market conditions. Advertising platforms ADM employs include Google Adwords and Facebook Advertising.

AIM Social Dentist (ASD) Social Media Service
Based on current positioning ADM identifies those social networks whose demographics are
most desirable, then creates and manages the client's presence on those sites. If social
networks already exist, profiles will be reviewed and the client advised on how to optimize
them. Sites Include: Facebook, LinkedIn, Twitter and others, as indicated.

An account on This Google-owned do it yourself video platform is either created or, if it only exists is enhanced and managed by adding context-appropriate playlists with each video optimized, that is, titled, tagged, and described for maximum SEO Benefit. This help both with Google Video and Youtube search results.

Local Search, Review and Directory Site Management
We identify and create Business Owner Accounts on relevant Sites such as Google Local Plus, Superpages, Yellowpages, Yelp, Angie’s List, and Health Grades, and then recommend simple, but actionable strategies to receive favorable reviews from satisfied patients.

Blog Set Up & Coaching
Using WordPress format, the most ‘SEO Friendly’ platform available, we install the necessary software and your selected blog design elements, then train on how to manage and maintain a weblog. We also submit on average 1 blog post per month on your behalf.

Facebook Advertising Program
ADM's team of experts design ads and manage the client's program to maximize the return on your investment in social media advertising.

LeadTrak™ dedicated toll-free or local telephone number to track response and Call Record Option to evaluate and coach call handlers.

Fully Responsive Website
Converts any website into a fully responsive, mobile-optimized platform for optimal viewing and use from any device.    

Website Design
Services include: Create or enhance existing website content, then transferral onto Wordpress Platform; Fully Responsive Website - means visitors from any web-enabled device experience the client's website in its optimal form; access to ADM's Image Gallery; subscription to embedded procedure videos; HTML 5 technology; Apple device compatible animated banner; website search tool; and other standard website offerings

Website Visitor Communication Service, which includes: Pre-written Special Reports and Automated Follow-Up System, including automatic delivery of e-mails and e-mail broadcasts to Website Visitors

Best in class reporting
Each month ADM Clients receive a report presenting their current rank as compared to the 'baseline,' that is where your website ranked for the given terms, at the start of our association.
ADM uses Google and internal analytical tools to provide tracking, ad statistics, conversions and other results for PPC campaigns. Monthly reports include: conversions (leads or sales), suggested modifications to revitalize underperforming terms, and recommendations on other important campaign changes. Appropriate changes are continuously made to improve rankings in the Google, Yahoo, and Bing search engines.

Those interested in learning more may visit our website at AIM Dental Marketing or call us at (800) 723-6523.

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Daniel Bobrow
since: 07/2011
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