Celltick Start Adopted by T-Mobile Austria for its Android Devices

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With Celltick Start, T-Mobile Austria will Deliver Highly Individualized, Satisfying End-User Experiences, Driving Market Differentiation

Celltick, a global leader in mobile marketing, announced today that T-Mobile Austria, second largest mobile phone operator in Austria with about 4 million subscribers, has chosen Celltick Start to power its Android devices. The partnership is a continued expansion of Celltick’s partnership with T-Mobile in Europe following its successful launch in other properties.

”T-Mobile Austria is known for its ‘How-I-Want-To-Principle’, the highly developed and efficient network and competitive pricing. Now, by utilizing Celltick Start, we have an additional point of differentiation – that of a personalized technology provider.” says Maria Zesch, CCO T-Mobile Austria.

Celltick’s Start delights Android users by presenting them with what they want most when they wake up their phone. With Start, users get a start screen from which they can call, message, take photos and launch their favorite apps with a single gesture. Users can also access their preferred information, including news, social media, sports and videos.
Start is adaptive and is different for every user. Its intelligent back-end identifies user traits and tailors their start screen dynamically and uniquely to individuals.

“It’s great to see T-Mobile Austria adopting the Start interface. It continues to show the confidence that T-Mobile has in our value proposition,” says Ronen Daniel, CEO Celltick. “European mobile phone users look to mobile phones as not just a productivity tool, but an accessory for personal self-expression and style. Celltick Start will help satisfy this desire for mobile individuality, helping to further set T-Mobile Austria apart.”

About Celltick
Celltick is a global leader in mobile marketing. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Over a million new devices are sold with Start as its interface. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 150 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

About T-Mobile Austria
T-Mobile Austria is the second largest mobile telecommunications provider in Austria with more than 4 million customers and approx. 1,300 employees. The brands T-Mobile and tele.ring address various target groups – starting from smartphone consumers to sole proprietorships and even large enterprises – each with the best offers and services in the fastest LTE network in Austria (Smartphone Magazin, November 2014).

As a part of the Deutsche Telekom group T-Mobile benefits from the innovative capacity and the financial stability of the group, one of the biggest global player in the telecommunications market. In the fiscal year 2014 the group reported a turnover of 62.7 billion Euros. T-Mobile Austria serves amongst other functions as machine to machine communication (M2M) expert for the Deutsche Telekom group. For its business customers T-Mobile offers a wide range of cloud based solutions.

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Ramgopal Vidyanand
Celltick
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