Mirror Image and LiveRamp Partner to Help Marketers Build and Enrich Company Data Sets

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Mirror Image and LiveRamp announce strategic partnership to offer marketers and advertisers Mirror Image’s Geo-Distributed Database service combined with LiveRamp’s data onboarding capabilities. The announcement coincides with RampUp 2016, LiveRamp's conference for leaders in AdTech.

Mirror Image®, the leading provider of edge computing, streaming and content delivery solutions, today announced it has entered into a strategic partnership with LiveRamp, the market leader in data onboarding and connectivity services. The announcement coincides with RampUp 2016, the premier conference for leaders in AdTech hosted by LiveRamp. Mirror Image builds and executes real-time custom advertising and marketing solutions that execute at scale on their worldwide, low latency, database backed cloud infrastructure.

Mirror Image’s advertising and marketing solutions incorporate a geographically distributed and synchronized NoSQL database-as-a-service capability that provides low latency and high availability for their customers’ Edge Computing applications. Companies can store, update and access their large proprietary data sets with up to hundreds of millions of rows and hundreds or thousands of values in each row, in Mirror Image data centers distributed around the world. The end result is a company’s Edge Computing applications are able to leverage large and highly granular data sets while providing the lowest end-user latency regardless of each visitor’s location.

“LiveRamp is one of the leading data onboarders in the world, providing great value and more accurate data for our clients,” said Charles White, chief revenue officer of Mirror Image. “We look forward to including LiveRamp’s data onboarding capabilities with our Geo-Distributed Database service to help marketers and publishers achieve exceptional performance in their campaigns.”

Through the strategic partnership, Mirror Image is able to provide real-time data activation and data enrichment services by performing real-time data lookups with LiveRamp for each web request. Each customer’s complete data sets are maintained using Mirror Image’s geographically distributed and synchronized database service, where identical copies of the data are located close to each request for the fastest performance worldwide.

“We’re pleased to help Mirror Image clients build and enrich their data sets,” said Anneka Gupta, chief product officer at LiveRamp. “Our data onboarding and connectivity services combined with Mirror Image’s Geographically Distributed Database service help marketers and advertisers reach their customers with greater efficiency and impact on any channel and device.”

For more information about Mirror Image Geo-Distributed Database service, visit mirror-image.com/geo-distributed-database or call 800-353-2923.

About Mirror Image

Mirror Image, one of the original Content Delivery Network providers in the industry, has pioneered the Dynamic Delivery Network. The Dynamic Delivery Network combines globally distributed, load balanced infrastructure with real-time application execution capabilities and a complete content delivery platform to provide dynamic, highly scalable online services with low latency and worldwide coverage. Mirror Image’s Dynamic Delivery Network includes Edge Computing capabilities, a complete Online Video Platform, live and on-demand video and audio streaming solutions, content delivery capabilities for object caching and file downloads and optimized delivery to an extensive range of desktops, mobile devices, IPTV set-top boxes and other devices.

Mirror Image has been repeatedly recognized by Streaming Media magazine as a Top 100 Company that Matters Most in Online Video in 2013 through 2015 and recognized by CIO Review magazine as one of the 10 Most Promising Online Video Platform Providers in 2014. Mirror Image was founded in 1997 and is a U.S.-based company incorporated in Delaware, headquartered in Tewksbury, Mass. For additional information, please visit http://www.mirror-image.com or call +1 866 374 4113. Follow Mirror Image on Twitter @MirrorImageDDN.

About LiveRamp

LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more info, visit http://www.LiveRamp.com.

Mirror Image is a registered trademark of Mirror Image Internet. All other trademarks are the property of their respective owners.

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