(PRWEB) February 22, 2016
Copernicus Marketing, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that Senior Vice President Amit Ghosh will present a demonstration workshop titled, “Mobile ‘In the Moment’ Research Critical in Uncovering Consumer Motivations” at The Quirk’s Event 2016 on Wednesday, February 24, in New York.
Capturing unfiltered emotional insights exposed during “in the moment” research is critical in decoding consumer behavior and transforming marketing strategies. Amit’s presentation will focus on the benefits of gathering consumer data in real-time using a new applied neuroscience research technique, MindSight Mobile®. The workshop will highlight case studies that demonstrate how insights from emotional experiences “in the moment” can be translated into effective business strategies that deliver enhanced consumer experiences and brand engagement.
When: Wednesday, February 24, 2016, 3:00 p.m. -- 3:30 p.m.
Where: The Quirk’s Event, Room 5, 333 Adams Street, New York Marriott at the Brooklyn Bridge, New York, NY
What: Amit Ghosh, Senior Vice President, Copernicus Marketing, will present “Mobile ‘In the Moment’ Research Critical in Uncovering Consumer Motivations.”
Why: The Quirk’s Event is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network and learn about the latest trends and techniques in research. The conference features nearly 80 educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Presenters will deliver case studies, sessions on best practices, presentations of research findings on key markets and more, all offering concrete takeaways for attendees.
About Copernicus Marketing Consulting and Research
Copernicus is a marketing consultancy that integrates provocative insights and powerful marketing models to build enduring emotional connections between brands & customers. Copernicus was founded in 1993, with the mission of reinventing the way companies think about, practice, and evaluate marketing. With our data-driven approach to marketing strategy, Copernicus has helped hundreds of brands develop and launch breakthrough marketing campaigns. Through integrating expertise in data analytics with psychology and our applied neuroscience technique, Mindsight®, Copernicus unlocks the who, what and why of consumer behavior. Copernicus is a part of Dentsu Aegis Network.