CellTrak Adds New Vice President in Canada

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Fraser Edward adds additional health care and mobility expertise to CellTrak’s leadership team

CellTrak Technologies, the industry leader in mobile health care and service delivery solutions, announced today that Fraser Edward has joined the company as Vice President of Business Development for Canada. Fraser is a seasoned healthcare technology executive who works with public, private and not for profit healthcare stakeholders, guiding them in the adoption of new and innovative care delivery models. He will lead all aspects of the rapidly growing company’s business development function across Canada.

With 18+ years of experience in the wireless industry, he is passionate about the important impact that mobile, social, information and technology can have in transforming healthcare for all Canadians. His experience includes marketing and business development leadership roles at TELUS Health, Hewlett-Packard, and Research In Motion (BlackBerry). His expertise includes mobile technology adoption, cloud computing platforms, virtual care delivery and enabling improved clinical outcomes. He serves on the Canadian Advanced Technology Alliance (CATAAlliance) Mobile Health Advisory Board and as a working group leader with Canada’s Health Informatics Executive Forum (CHIEF), and enjoys thought leadership and industry speaker engagements.

Mark Battaglia, CEO of CellTrak said, “I’m very excited that Fraser has joined CellTrak’s leadership team. His experience with mobile technology across healthcare markets makes him the ideal choice for CellTrak now. The CellTrak Mobile Health Care Solution is the choice of many leading providers in Canada today; I’m confident that Fraser can help those customers to realize even more value from CellTrak and successfully introduce the solution to many new organizations across the care continuum.”

Fraser commented, “CellTrak enables care delivery organizations of all sizes to efficiently deliver high-quality health care and personal services in the home and community. Used at approximately 4,000 agency locations to make nearly one million home care visits each week, the CellTrak Mobile Health Solution is the industry leader, with significant new growth potential across the care continuum. The industry is undergoing rapid change. CellTrak’s exclusive focus and commitment has led to a mobile solution that is complete, agile and scalable, making it ideally suited to improve the quality of care delivered, drive cost savings, reduce risk and quickly respond to change. CellTrak has the proven experience required to deliver improved operational, financial and clinical outcomes.”

About CellTrak
People receive exceptional health care in their home or community when their care providers use CellTrak’s Mobile Health Solution. Home care, hospice and community care agencies in the US, Canada and the UK deliver higher quality care, communicate more effectively, improve compliance, reduce costs and increase productivity with CellTrak. CellTrak’s complete, integrated software-as-a-service solution facilitates care delivery and real-time field force management; automates data collection; and provides information for business and care optimization. It includes apps for all types of caregivers that run on the leading mobile devices; portals for efficient, coordinated care delivery by a distributed workforce; interfaces to EHRs and back office systems; and services to support adoption and optimization. For more information visit http://www.celltrak.com.

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Julie Konieczka
CellTrak
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