CU Direct Introduces Credit Union Industry's First Indirect Lending Benchmark Report

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New Monthly Report Delivers Credit Unions Exclusive Indirect Lending Data to Help Improve Lending Performance

Established in 1994, CU Direct has helped the credit union industry fund over $186 billion in loans by being the nation’s leading lending and automotive solutions provider for credit unions.

For the first time, with this report, credit unions will be able to gauge their independent performance on a very granular level, to better understand how to improve their lending programs

With the Government Affairs Conference (GAC) as the backdrop, CU Direct (http://www.cudirect.com) the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, is unveiling its exclusive, new Indirect Lending Benchmark Report to its participating credit union partners.

The first industry report of its kind gives credit unions a dynamic perspective on indirect lending application trends on a national, state and peer level. The report provides effective and accurate performance measures for credit unions in a number of key areas, including:

  •     Book-to-Look Ratio
  •     Book-to-Approved Ratio
  •     Origination Metrics & Average Annual Percentage Rate (APR)
  •     Funding Trends

“There is no other organization in the country that has been able to collect as much credit union application performance data as CU Direct,” notes Michael Cochrum, executive lending advisor at CU Direct. “For the first time, with this report, credit unions will be able to gauge their independent performance on a very granular level, to better understand how to improve their lending programs.”

Credit unions interested in learning more about CU Direct’s Advisory Services Indirect Lending Benchmark Report can contact CU Direct at communications(at)cudirect(dot)com.

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About CU Direct

Established in 1994, CU Direct has helped the credit union industry fund over $186 billion in loans by being the nation’s leading lending and automotive solutions provider for credit unions. Representing more than 1,100 credit unions, CU Direct specializes in solutions that help credit unions generate loans, create efficiencies, and grow membership. CU Direct offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success. For more information on CU Direct and our solutions visit http://www.cudirect.com.

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Bill Meyer
CU Direct
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