Calypso Engaged by NEMRA for Conference Branding and Video

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Annual conference is association's most valuable member benefit

NEMRA Power Up Conference

Calypso seamlessly and creatively delivered our message to a fully engaged general session audience. Feedback from the conference attendees was phenomenal.

Calypso Communications, an integrated, full-service public relations, marketing, and design firm, was recently engaged by National Electrical Manufacturer’s Representatives Association (NEMRA) to create a unique style for its annual industry conference, held earlier this month in Dallas, Texas. Calypso conceived of a system of videos, signage, and messaging that highlighted the members’ own positive opinions of the organization.

NEMRA’s annual conference has proven to be the most rewarding and productive event for its members, offering electrical representatives and manufacturers educational opportunities and a high-level networking venue. The conference draws nearly 2,000 participants every year.

For 2016, NEMRA sought a partner to create an event video and customized signage that would generate excitement, facilitate networking, and serve as a reminder of the unique value of a NEMRA membership. Ken Hooper, president of NEMRA, stated, “The conference theme, ‘PowerUP,’ was inspired by the desire to recharge and electrify the excitement level among conference participants. We knew we needed a ‘wow’ factor, and after seeing examples of Calypso’s work, we knew we chose the right partner for this project.” Ken continued, “Calypso seamlessly and creatively delivered our message to a fully engaged general session audience. Feedback from the conference attendees was phenomenal.”

Mike Teixeira, senior vice president and creative director at Calypso, added, “NEMRA has become a leader in its industry because of the innovative opportunities they afford their members. In that sense, Calypso is a perfect match; our combination of integration and collaboration allow us to think of visually surprising ways to deliver messages while meeting the specific needs of the client.” He added, “We’re excited to be involved with NEMRA members as they shape the future of the electrical industry.”

PowerUP 2016 was held in Dallas from February 3-6, 2016.

About Calypso Communications
Based in Portsmouth, N.H., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information, visit

NEMRA, the National Electrical Manufacturers Representatives Association, offer its members powerful resources for educational and professional development, networking, and new business opportunities. NEMRA combines the premier sales and marketing agencies in the electrical industry with the top manufacturers. And these connections often result in a NEMRA member’s greatest benefit — an economic one. Founded in 1969, NEMRA currently has over 500 members in the United States, Canada, and Mexico.


Tiffany Nelson, Public Relations Manager
Calypso Communications

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Tiffany Nelson
Calypso Communications
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