Luuup Becomes Most Successful Pet Product on Kickstarter

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Campaign Exceeds Original Goal by 10-Fold

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All cat owners hate dealing with the litter box. With a Luuup, the litter box becomes simple and scoop free.

Luuup Litter Box has become the most successful pet product on Kickstarter, raising over $534,000 (US$375,000) and counting - more than 10-times its original goal.

The Luuup Litter Box is resonating with the design conscious consumers. With three weeks left in the crowdfunding campaign, more than 6,700 people have pre-ordered the innovative litter box. It’s a record number of supporters for a physical pet product on Kickstarter.

Luuup eliminates scooping with its innovative three sifting tray litter sifting system. Each slotted tray acts as a sift, but when two trays are stacked together, the slots overlap to form a solid tray. By adding a third tray, a perpetual litter-sifting system is created.

“We're all about modern design and sensibility, combined with smart tech,” said Luuup co-founder Nick Petty. “We've taken a necessary, but traditionally boring home product, and made it much easier to use and better.”

The Luuup Litter Box returns to the market 20 years after it was a mega hit as an “As Seen on TV” product that sold more than two-million units.

Dini Petty, a television broadcast legend who invested in the original Luuup product, teamed up with her son, Nick, to develop 2.0 version of the product for a new generation of cat lovers, who are tired of dealing with the tyranny of the litter box.

“All cat owners hate dealing with the litter box,” said Dini Petty, Luuup’s co-founder. “With a Luuup, the litter box becomes simple and scoop free.”

The Luuup Litter Box is available for pre-order until March 14, 2016 on Kickstarter.

For more information and to pre-order The Luuup Litter Box, visit:    

About The Luuup Litter Box
What's old is new again. In the 1990s, Luup sold more than two million units. Like many “As Seen on TV” products, it disappeared. Long-time TV personality Dini Petty, now working with her son Nick, have teamed up to bring back the best cat litter box ever made. They have created a new and better litter box. The Luuup Litter Box is affordable, functional and high-quality. It will be the last litter box you will ever buy.

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