“Ingredients matter and we want a flour that you can feel good about. We have been working tirelessly the last few years to bring a flour to the market that makes a difference, connects bakers and farmers, and allows for transparency." - Karen Colberg
NORWICH, Vermont (PRWEB) February 23, 2016
King Arthur Flour, America’s oldest flour company, today announces the introduction of its exclusive Identity-Preserved White Whole Wheat Flour. In a revolutionary way the company embraces the farm to table movement by allowing consumers to know how their flour goes from the wheat field to their baked goods.
“Ingredients matter and we want a flour that you can feel good about,” states Karen Colberg, co-CEO of King Arthur Flour. “We have been working tirelessly the last few years to bring a flour to the market that makes a difference, connects bakers and farmers, and allows for transparency.”
Identity-preserved white wheat is grown from certified hard white winter wheat seeds that are selected through field and baking tests. The flour retains all the nutritional advantages of traditional whole wheat, but with a lighter color and milder taste. By choosing this flour, consumers are supporting farmers who employ sustainable farming practices that include no-till, crop rotation, and using less water.
Customers have been using and loving King Arthur Flour’s White Whole Wheat Flour for many years, noting that their baked goods continue to taste delicious while having the additional health benefits of whole grains. It is available for purchase in grocery stores nationwide and online at kingarthurflour.com.
For the complete guide on King Arthur Flour’s White Whole Wheat Flour visit: kingarthurflour.com/guides/white-whole-wheat/
Recipes that use King Arthur Flour’s White Whole Wheat Flour include:
- 100% Whole Wheat Cinnamon Swirl Bread
- Multi-Grain Sourdough Boule
- Whole Wheat Banana Bread
- Classic 100% Whole Wheat Bread
- Soft Chocolate Chip Cookies
All recipes and photos may be reposted with proper attribution given to King Arthur Flour. To download recipes, product image, and an infographic, go here: bit.ly/IdentityPreserved
ABOUT KING ARTHUR FLOUR:
King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. More than 3,500 tested and trusted baking tools, ingredients, and recipes are available online at kingarthurflour.com. Headquartered in Norwich, Vermont, King Arthur Flour became 100% employee-owned in 2004, a founding B (Beneficial) Corporation in 2007, and sponsor of 1% for the Planet in 2014.
# # #
Katie Walker, Public Relations Manager
katie.walker(at)kingarthurflour(dot)com | 802-526-1835