SignUpGenius Helps Power National Girl Scout Cookie Weekend

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Online sign up tool helps hundreds of troops organize cookie booths and boost sales.

These Raleigh Girl Scouts are using SignUpGenius to organize more cookie booths to help increase sales and meet their goals.

“We are doing more and more cookie booths since they are an easier and safer way to sell cookies — more sold in less time, plus several girls together having fun while selling.

SignUpGenius will help Girl Scout troops across the country boost sales as they organize booths for National Girl Scout Cookie Weekend (February 26-28). The leading online sign up service allows troops to coordinate booths at multiple locations and simplify communication among participants.

“We use SignUpGenius for managing who is working cookie booths,” says Tracie Dugdell, a Raleigh leader to Brownie and Cadette troops. “We are doing more and more cookie booths since they are an easier and safer way to sell cookies — more sold in less time, plus several girls together having fun while selling. Last year the Brownie troop sold about one-third of their total cookies at booths. This year both troops are selling more via the booths than girls selling directly.”

This weekend marks the 99th year of Girl Scouts cookie sales, and digital tools have helped scouts meet customers where they are — online and on mobile devices. The Girl Scouts’ Digital Cookie 2.0 platform allows girls to collect payments on mobile devices and sell online.

“The ability to manage so many dates, times and locations easily from one online resource makes SignUpGenius an awesome tool to help Girl Scouts achieve their goal of selling cookies in safe areas that are approved by business owners and the Girl Scouts organization,” says Senior Support Analyst Teresa Clark. “With one sign up, communication is streamlined between the leaders and parents, automatic reminders are sent and filling all the booth locations is a breeze. It’s so fun to see how much more Girl Scouts can accomplish by using our site to organize events and volunteers.”

Tools like SignUpGenius help scouts focus more on teaching girls the sales process and business skills than logistics. “Courage is a big part of cookie sales as the girls have to be brave to ask adults to buy cookies or donate to Operation Cookie Drop, which donates to the military troops deployed from North Carolina bases,” Dugdell says. “They also have to be able to explain to adults how they plan to use the money and what their goals are.”

About SignUpGenius
SignUpGenius simplifies the process of coordinating events and people by providing online sign ups for nonprofits, schools, sports, churches, families, colleges, businesses and organizations. By enabling up to 10 million unique visitors per month to sign up for tasks online, SignUpGenius has done away with the need for paper sign ups, "reply all" emails and phone trees.

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Erin Dunn
SignUpGenius
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