Marketing Intelligence Evolved: Tagga Unveils Update to Scalable Data Consolidation Platform.

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Tagga has released the latest iteration of it’s scalable marketing intelligence platform, which will further bridge the gap between marketing and IT. This release sees the introduction of several marquee features that will allow brands to surface formerly unavailable behaviours, trends and patterns.

the platform has become a critical component of our customer experience initiatives

Originally launched in January 2015, Tagga’s B2C Marketing Intelligence Platform was lauded for bridging the gap between marketing and IT. Building on that success, Tagga has released an enhanced version of the platform, which will include a host of new features and an increased number of integrations.

Among the many enhancements, 4 marquee features will showcase the platform’s improved functionality: an advanced reporting component with BI integrations, a custom audience builder, trigger-based workflows, and an improved set of data treatment rules that include enhanced cleansing, augmentation and transformation.

Roger Lines, VP of Product notes the new feature is a direct result of client feedback: “The beta version of our platform spoke to a very specific pain point in the B2C space: fragmented data. Honestly, even we were surprised with how well it was received, but the influx of new clients brought an influx of new ideas and feedback, which we used as a starting point to building a more refined version of the platform, with a deeper feature set and a more intuitive UI and UX.”

One of Tagga’s more high profile clients is Flight Centre Canada, a global leader in retail travel. Carre Le Page, Vice President Marketing, Web & Artworks is both surprised and delighted with how quickly Tagga has delivered tangible results: “Going in, we were very aware of how large our cache of fragmented data was and how complicated this project would be, so to see such detailed and actionable insights so quickly is nothing short of amazing. The platform has already become a critical component of our customer experience initiatives, and we are also looking at additional uses and applications with other internal teams.”

Tagga CEO Jean-Guy Faubert is confident that this latest release will raise the bar for what brand marketers can and should expect from a SaaS marketing platform. “We’ve worked in this space for so many years that we’re hyper aware of what bad data can do to a business: it can kill marketing initiatives, waste resources, deliver erroneous results... the list goes on. But the days where we are forced to infer insights by collaging data from multiple sources are the days of the dinosaurs. Hub technologies like ours mean B2C marketers no longer have to manage multiple data streams, and can finally unleash the full potential of their data, which has been little more than an impossible aspiration until now.”

About Tagga: Tagga’s (@tagga) B2C marketing intelligence platform is designed to ingest and consolidate fragmented customer data from multiple sources to deliver a single, unified profile for each member of a brand’s community. These profiles allow brands to better understand the customer journey by surfacing formerly unavailable behaviours, patterns, and trends. Tagga has been working exclusively with consumer marketers since 2008 and is trusted by some of the world’s most respected brands, including adidas, Red Bull, Gordmans and Flight Centre.

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