Front Row Solutions’ New “Front Row Sales Pro” App Drives Sales Rep Engagement, Drives Adoption, Boosts Information Flow & Enhances Performance

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The new and improved Front Row Sales Pro app for Apple, Android or Blackberry is designed to engage with sales representative, drive user adoption, increase information flow and enhance performance

Front Row Solutions (FRS), a leading customer relationship management (CRM) system built around the needs of sales representatives and sales managers, has launched a new version of its acclaimed Front Row Sales Pro app to help sales representatives overcome time consuming day-to-day business challenges and improve overall success.

“The ultimate purpose of the new app is to continue to engage with sales representatives, drive user adoption, increase information flow and enhance performance,” commented Etien D'Hollander, CEO of Front Row Solutions.

With respect to overcoming business challenges, sales representatives who use the new Front Row Sales Pro app can now quickly and easily:

  •     Complete and submit an activity report in less than 60 seconds.
  •     Assign a task and have it automatically populate participants’ calendars.
  •     Receive notifications about an upcoming task/appointment.
  •     Track mileage (manually or automatically), and store/send reports for reimbursement and tax purposes.
  •     Manage expenses by type, and use the device’s camera to take photos of receipts.

And with respect to improving success, sales representatives can now access a suite of robust, yet easy-to-use tools to:

  •     Access all email correspondence with a client.
  •     View client lists and access information (e.g. previous sales activity, notes, contacts, pictures, maps, contracts, emails, financials, etc.).
  •     Add a client/prospect to their list.
  •     View their location on a map to locate nearby opportunities and enhance prospecting.
  •     Access a dashboard to track activity, performance, opportunities and results.
  •     Launch group messaging to connect with colleagues.

In addition, sales representatives can customize the app’s settings to fit their specific needs, including choosing whether the database is manually or automatically updated.

Added Mr. D'Hollander: “Virtually all of the app’s new features were requested by sales managers and sales representatives. Most notably, the groundbreaking new in-app email feature is something that sales representatives have wanted for quite some time. Hunting for emails is enormously time consuming and leads to missed opportunities. Now, sales representatives can access all email correspondence with client or prospect anytime, anywhere, and in a matter of seconds.”

Sales managers and sales representatives can download the new and improved Front Row Sales Pro app for Apple, Android or Blackberry by visiting the App Store, Google Play or BlackBerry World and searching for “Front Row Sales Pro.” Additional information is also available at

About Front Row Solutions
Front Row Solutions (FRS), a North American company, was founded in 2008 to improve the Customer Relationship Management (CRM) process. Designed by former sales reps and drawing from the executive team’s 30+ years of experience in all facets of business, the FRS CRM system can stand alone or integrate into currently implemented systems, helping sales reps improve revenue and profit by using its fast, user-friendly interface. The FRS CRM provides real-time insight to the sales management team, and the fast, easy-to-use system improves sales representatives’ compliance on sales reports, empowering the sales management team to fully track rep accountability, performance and a host of other invaluable functions for guaranteed improved profitability. For more information, call 1-800-986-0983, email sales(at)frontrow-solutions(dot)com, or visit

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Etien D'hollander
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