Download figures have been the primary means of measuring an app's success to date, but they merely tell one small part of the story. Ongoing and actionable data on app and game adoption, loyalty, and user engagement has become a business imperative.
New York City and Barcelona (Mobile World Congress) (PRWEB) February 23, 2016
Verto Analytics (http://vertoanalytics.com), the world’s first single-source, cross-device audience measurement solution provider, today announced the launch of Verto App Watch a mobile app audience measurement solution that offers in-depth mobile app behavioral data with actionable insights and real-time reporting. Verto Analytics measures the complex behavior of today’s multi-screen, increasingly mobile consumer and every device, app, screen, and platform they use throughout their day.
Verto App Watch provides hard measurement data for all mobile apps, whether from Google or small game publishers, across all key operating systems and devices. It arms app developers, digital publishers, gaming companies, and investors with actionable intelligence into mobile audience activity and visibility into competitors. Verto App Watch includes deep user-engagement metrics that go far beyond the mere downloads and simple demographics that other app monitoring services provide. App Watch metrics include time spent, session lengths, in-app monetization, demographics, retention, churn, in-app actions and funnel analyses. Verto also published the Verto App Report today, which contains data available via Verto App Watch. Download the full Verto App Report here.
“Download figures have been the primary means of measuring an app’s success to date, but they merely tell one small part of the story. Ongoing and actionable data on app and game adoption, loyalty and user engagement has become a business imperative. Insights into app usage and demographics on a daily and monthly basis are vital to the development of future apps and for those needing to make data-driven decisions on mobile audience acquisition and monetization. We created Verto App Watch to address this unmet market need and provide the most accurate dataset on the market today," said Hannu Verkasalo, CEO and founder, Verto Analytics.
Data from the Verto App Report includes:
- U.S. consumers spent 10 billion hours accessing apps on their mobile devices during the month of December 2015
- 86 percent of mobile users access apps every day
- 680 mobile apps have over one million users each per month
- There are 176M mobile app users per month, and 160M mobile users use apps on smartphones and 85M use apps on tablets
- Mobile users access an average of 25 different apps each month; 32 are accessed via a smart phone and 13 are accessed via a tablet each month
- Average time spent on apps per user per day is two hours, 10 minutes (including device overlap);
o Smartphone time spent on apps is 1:54 minutes and tablet time spent on apps is 1:28 minutes
- Google and Facebook have the highest number of users and the highest reach by a wide margin, with Apple and Amazon ranked next on the list
- Over a third of all time spent on apps is spent on social media
- In terms of session length, Netflix and Hulu rank highest on mobile, followed by Social Gaming Network and King
- “Snack-able” apps: YouTube and WhatsApp are most widely used during the mid-day lunch hour, while 6 PM is the “magic” shopping hour on eBay
Verto App Watch reports user-level data for mobile audiences on smartphones, tablets and e-readers. Available metrics include distribution and reach (downloads, unduplicated users), as well as user engagement metrics (sessions, time spent). Customers can generate a multitude of reports including retention, churn analysis, stickiness, funnel and clickstream analyses, and audience acquisition. Verto App Watch helps companies understand not only audience demographics, but also provides insight into what users actually do after the download, as well as competitive intelligence and benchmarks, market sizing and saturation, and market trends for optimal audience acquisition. Digital publishers, developers and brands can pinpoint answers to any question from “What’s the day in the life of my user?” to “Is my challenge in securing downloads or is it maximizing long-term retention?”
To learn more about Verto App Watch, visit the website or contact sales(at)vertoanalytics.com. A press kit can be accessed here.
About Verto Analytics
Verto Analytics measures the complex behavior of today’s multi-screen, mobile consumer and every device, app, screen and platform they use throughout their day. Our single-source, cross-device audience measurement solution provides accurate, reliable metrics on content consumption and device usage for advertisers, brands, and publishers who need rich, actionable data to maximize monetization opportunities, optimize media buying, and need daily data to track competitors across the digital space. Backed by Conor Venture Partners and Open Ocean Capital, Verto is a privately held global company with offices in New York City, San Francisco, and Espoo, Finland. Read our blog, follow us on Twitter or learn more at http://www.vertoanalytics.com.
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