Winners Announced for the First Annual VMX Awards

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Tylenol, Viacom Velocity, Intel, Hotels.com and Beam Suntory Among Those Honored for Video Marketing Excellence

VMX Awards

“I was very impressed by the breadth and quality of the submissions received for this inaugural event – from subject matter, to distribution vehicle, to brand,” said Becca Paoletti, CEO and Co-Founder of CakeWorks.

The Video Marketing Excellence (VMX) Awards today announced the winners of the first annual awards program honoring brands, agencies, publishers and creators producing superior video content to support brand marketing.

The seven categories included Best Branded Web Series, Best Multi-Platform Video Marketing and Best Marketer-Driven Influencer Video. The esteemed judging pane l included Stacy Minero of Twitter, Jim Therkalsen of Facebook, Kathryn Friedrich of YouTube, Chet Fenster of MEC, Russ Axelrod of Turf Agency, Justin Danko, media consultant, Becca Paoletti of CakeWorks and John McCarus of Federated Media.

“I was very impressed by the breadth and quality of the submissions received for this inaugural event – from subject matter, to distribution vehicle, to brand,” said Becca Paoletti, CEO and Co-Founder of CakeWorks. “What resonated most was how bold many of the entrants were in their quest to reach consumers, across myriad social platforms, with cause-related messages and real human stories. Much of the creative went far beyond just “video advertising.”

The 2016 VMX winner by category:

  • “Honest” Ad for Hotels.com submitted by Defy Media & Crispin, Porter and Bogusky for Best Creative In-Stream Ad
  • Laphroaig Live submitted by Beam Suntory for Best Branded Live Event
  • Tylenol #HowWeFamily submitted by UM and J. Walter Thompson for Best Video Campaign
  • Intel “What Lives Inside” for Best Branded Web Series
  • 2015 MTV and Trojan VMA Campaign with Laci Green submitted by Viacom Velocity for Best Marketer-Driven Influencer Campaign
  • #ISurvivedEbola submitted by Vulcan Productions for Best Multi-Platform Marketing

Tylenol’s #HowWeFamily was selected as Best in Show and Optus’ Launch of Netflix with Ricky Gervais took home Judges’ Choice Award. Old Navy’s YouTube channel was selected using data from the OpenSlate platform to win Emerging Brand Channel on YouTube. To see the winning submissions, click here.

“Developing thoughtful, data-driven brand content is quickly becoming one of the more challenging and exciting opportunities in marketing,” said Mike Henry, OpenSlate CEO. “We’re thrilled to shine a light on brands that are leading the way.”

ABOUT VIDEO MARKETING EXCELLENCE AWARDS
The Video Marketing Excellence (VMX) Awards is a program dedicated exclusively to quality in content marketing. Co-sponsored by OpenSlate and Video Ink, the first annual VMX Awards honors top campaigns from brands, publishers, agencies and MCNs across categories like Best Branded Web Series, Best Multi-Platform Marketing and Best In-Stream Video Ad. Learn more at http://www.vmxawards.com.

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Kate Ritchie
OpenSlate
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