Askuity Expands its Retail Analytics Solution Footprint

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Launches Sales Planning and Marketing Measurement features for integrated business planning and stronger retail execution

Askuity’s retail analytics platform enables brands and product suppliers to turn complex retail data into actionable insights and better business results
With these new features, sales and marketing teams can collaboratively plan, measure and optimize their joint retail execution and promotional activities to drive sales results.

Askuity Inc. (http://www.askuity.com), a provider of retail analytics software that enables brands and product companies to grow and optimize their business, today announced the release of its Sales Planning and Marketing Measurement features as part of its integrated, industry-leading platform.

The new feature set allows users to build an unlimited number of retail sales plans, at any level of product or store granularity, while also overlaying the impact of expected growth drivers such as promotions and marketing campaigns. These comprehensive plans can be shared within the organization, or between product suppliers and retailers to ensure alignment as part of a joint business planning initiative. By integrating these features into the Askuity retail analytics platform, users can now measure performance against budgeted goals with real-time sales data, enabling course-correction where required.

“Too many product companies view sales planning as a one-time event, and the plans become out-of-date and unused soon after being published,” said Eric Green, co-founder and CEO of Askuity. “Moreover, it’s all too common for the marketing plan to be siloed from the sales plan without any connection to store-level results, making it virtually impossible to measure the true ROI of promotions and marketing investments. With these new features, sales and marketing teams can collaboratively plan, measure and optimize their joint retail execution and promotional activities to drive sales results.”

“We worked closely with best-in-class consumer products companies and retailers to build these new features; they’re a logical extension of Askuity’s analytics platform,” commented Neal Sherman, co-founder and COO of Askuity. “Planning and measurement of their retail business is core to how our customers already use Askuity. The expanded solution enables them to take this to the next level and use the platform as a central point of collaboration, both within their organization and with their retail partners.”

Askuity will be showcasing these new features during a webinar on Thursday, March 3, 2016. Please visit http://www.askuity.com/webinar to register.

About Askuity

Askuity’s retail analytics platform enables brands and product suppliers to turn complex retail data into actionable insights and better business results. By combining cloud-based big data processing with easy-to-use analytics and mobile technology, Askuity helps product companies grow and optimize their retail business in-store and online. Askuity – See What’s in Store. For more information, please visit http://www.askuity.com.

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Victor Coscarella
Askuity
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