Martindale-Hubbell® Strengthening Search Engine Optimization Products

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Innovations will help lawyers drive traffic and attract potential clients through online review management and video optimization

Martindale-Hubbell constantly works to enhance the online visibility of the law firms we serve.

Martindale-Hubbell, part of the Martindale-Nolo Legal Marketing Network, is launching a revamped search engine optimization program with an array of new and enhanced services. In concert with one of the largest online legal networks, these features will allow attorneys to establish a comprehensive marketing foundation with room to grow. In accord with Google’s best practices, Martindale-Hubbell will help firms satisfy each fundamental element of a successful SEO campaign, including on-site SEO, content, link building, social media, video optimization and reputation management.

The new SEO products are designed to generate a pervasive social presence suited to a law firm’s budget and marketing targets. Martindale-Hubbell will optimize a firm’s profile on the most lucrative search engines and social media sites, such as Google, Facebook, LinkedIn and Twitter. For attorneys seeking to cultivate business relationships, the company’s Social Starter service already establishes them as trusted authorities. In just a few minutes, a firm can deliver timely, interesting legal content to clients and prospects.

“Martindale-Hubbell constantly works to enhance the online visibility of the law firms we serve,” says Diana Schulz, president of Martindale-Hubbell. “Our clients have emphasized the importance of online reviews and accessible video content. We’re excited to meet their needs in a cost-effective manner.”

Martindale-Hubbell’s review management platform gives firms the opportunity to generate and promote positive reviews, something many firms don’t have the time to do. The platform will allow firms to solicit reviews from satisfied clients unobtrusively and monitor comments left on other sites. A simple online dashboard will enable attorneys to leverage the best responses and counter negative feedback. From there, powerful testimonials can be distributed to the most important review sites, including Yelp, and Google.

To engage online viewers more effectively, Martindale-Hubbell is developing an upgraded video production and optimization feature within its core SEO products. At no extra cost, law firms will be able to promote their brand through high-quality video content concerning relevant legal issues. The videos attract traffic through the two most popular search engines, Google and YouTube. They will also serve as an indirect screening device for potential clients because the video content answers basic threshold questions, increasing the likelihood that a contact is ready to retain counsel.

With customized solutions tailored to each firm’s specific objectives, Martindale-Hubbell is expanding its commitment to building and optimizing professional websites. Through these advances and existing Martindale-Hubbell resources including, Martindale-Hubbell offers attorneys a complete blueprint to maximize their marketing investment.

About Martindale-Hubbell
Martindale-Hubbell has been working to connect attorneys and their clients since 1868. Having built or hosted more than 40,000 websites for attorneys, they know exactly what it takes to successfully promote their services and grow their practice. They only work with lawyers. Their approach to attorney internet marketing is effective and proven; they understand the online legal marketing business better than anyone.

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