American Marketing Association Foundation Selects Pitt Marketing Professor for One of Its Top Honors

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The American Marketing Association Foundation names Cait Lamberton as the recipient of the 2016 Erin Anderson Award.

"Like the person for whom the award is named, Cait doesn’t just ‘meet the requirements’ for this award. She goes above and beyond in seemingly everything. Like Erin, Cait is a beacon for the field" - Leigh McCalister

The American Marketing Association Foundation (AMAF) announces Cait Lamberton, Associate Professor of Business Administration and Ben L. Fryrear Faculty Fellow at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, as the recipient of the 2016 Erin Anderson Award. Lamberton will receive the award at the AMA Winter Marketing Educators’ Conference in Las Vegas, N.V, which will be held from February 26-28, 2016.

The Erin Anderson Award, established in 2008, was created to honor the life of the late Erin Anderson, a widely respected scholar from INSEAD whose research made significant contributions to the marketing discipline. Recipients are chosen based on the impact of their research publications and on the degree to which they exceed expectations in mentoring doctoral students and junior faculty members.

An expert on consumer behavior, self-control, sharing behaviors, assortment size and structure, and the role of interpersonal and social relationships on decision making, Lamberton has been a member of the Katz school faculty since 2008. She has taught courses in consumer behavior and project-based marketing in the undergraduate, MBA, doctoral and executive education programs at Pitt’s business school. Lamberton’s research has been published in a variety of top marketing journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology and Journal of Marketing. She recently co-edited the Cambridge Handbook of Consumer Psychology (2015) and also works on consulting projects for the US Department of Education focused on applying behavioral science to post-secondary school attendance and outcomes.

In addition to teaching awards at the University of Pittsburgh, Lamberton has received numerous honors for her teaching and scholarship. The American Marketing Association report, Author Productivity in the Premier Marketing Journals ranks her as among the top 20 in the marketing field for individual research productivity over the last five years. Lamberton was also named a Marketing Science Institute Young Scholar, received the 2013 Early Career Award from the Association for Consumer Research and the Honorable Mention for the 2014 Robert Ferber Award from the Journal of Consumer Research. In addition, Lamberton was included in the Poets & Quants Top 40 Business Professors Under 40 report, which honors the best business school professors, across all disciplines and across the world.

Beyond her scholarly work, Lamberton is dedicated to mentoring others. In addition to acting as the Katz Marketing Ph.D. program coordinator, she has co-authored with multiple doctoral students at Katz and other schools, has coordinated and presented in the field’s major doctoral symposia, and was part of a team that obtained grant funding for the field’s first Design Thinking workshop for junior women in the marketing academy, held last year. She has been invited three times to be a Faculty Fellow for the AMA-Sheth Doctoral Consortium and provides behind-the-scenes mentoring as an associate editor for both the Journal of Consumer Research and Journal of Consumer Psychology. Cait is such a dedicated marketer and mentor, in fact, that she spent the duration of the most recent Super Bowl live tweeting about advertisements just so she could engage in a real-time conversation with her students.

“Cait deserves the award based on her research and mentoring alone,” said Leigh McAlister, Chair of the 2016 Erin Anderson Awards committee. “But, like the person for whom the award is named, Cait doesn’t just ‘meet the requirements’ for awards. She goes above and beyond in seemingly everything. Like Erin, Cait is a beacon for the field.”

In addition to Professor Leigh McAlister from the University of Texas at Austin, the committee for the 2016 Erin Anderson Award includes marketing professors Peter Fader, University of Pennsylvania; Hubert Gatignon, INSEAD; Wendy Moe, University of Maryland; and Joachim Vosgerau, Tilburg University.

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