2016 Wilkie Award Honors Kinnear as a Another Great Marketing Thinker

Share Article

AMAF announces Thomas C. Kinnear as recipient of the “Marketing for a Better World” Award

"Tom is an exemplary winner of this award. His career accomplishments reflect his appreciation for the positive roles of marketing for firms, as well as its strong broader impacts."- William L. Wilkie

The American Marketing Association Foundation (AMAF) has announced the winner of the 2016 William L. Wilkie Award. The Wilkie "Marketing for a Better World" Award honors marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potentials to improve our world. The Award is a major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies served to provide significant bases for improvements in the world.

AMAF is pleased to announce Dr. Thomas C. Kinnear, Professor of Business Administration at the Ross School of Business of University of Michigan as recipient of the 2016 Wilkie Award. Professor Kinnear will receive an elegant Tiffany crystal award that will be presented on Saturday, February 27 at the American Marketing Association (AMA) Winter Educators’ Conference in Las Vegas, NV.

“Tom is an exemplary winner of this award. His career accomplishments reflect his appreciation for the positive roles of marketing for firms, as well as its strong broader impacts. Of special note, his vision in founding the Journal of Public Policy & Marketing has provided the much needed venue (nearing 700 articles and climbing) that’s both stimulated and preserved scholarship on Marketing and Society through the past 34 years,” William L. Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame says. “Congratulations to this fine marketing scholar. I’m really looking forward to his commentary on this topic at the upcoming Winter Educator’s Conference.”

Professor Kinnear holds an undergraduate degree and LLD (honoris causa) from Queen's University, Canada, an MBA from Harvard University, and his Ph.D. from the University of Michigan. He was one of the pioneers in research in marketing aspects of “market failure” related to ecological/green/sustainable marketing. He was founding Editor of the Journal of Public Policy & Marketing, Editor of the Journal of Marketing, and Vice-President of both Publications and Education at the AMA. His research has been published in the JM, JMR, JCR, and JPPM and he has written twenty-five editions of marketing textbooks in Principles of Marketing, Marketing Research, and Promotional Strategy. He has received awards for his teaching excellence and service, as well as the Herbert Dow Award for lifetime contributions in entrepreneurship and the Michigan Venture Capital Association "Lifetime Achievement Award."

Dr. Kinnear has also served as a consultant to the Federal Trade Commission and is currently serving as a member of the National Advertising Review Board (NARB), the final court of appeals for non-government enforcement of deceptive and misleading advertising cases. He is actively involved in the commercialization of university-based high technology for the benefit of society and has served on the boards of numerous non-profit organizations, and as president of the board of some of these. Dr. Kinnear is currently CEO and Chair of the Board of Directors of the Venture Michigan Corporation, a $450 million venture capital fund of funds aimed at economic development of technological firms.

As the recipient of the 2016 Wilkie Award, Kinnear joins previous winners including Dr. Philip Kotler, Dr. Jagdish Sheth, and Dr. Alan Andreasen.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Julie Schnidman
Visit website