TUNE Announces Keynote Jennifer Wise for Postback 2016

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Forrester senior analyst to discuss emerging marketing tactics

TUNE, the worlds' largest marketing technology provider for mobile, announced today that Forrester Senior Analyst Jennifer Wise will be a keynote speaker at Postback 2016, the mobile marketing event of the summer.

Wise’s research focuses on emerging marketing tactics for business-to-consumer marketing professionals. She examines the consumer adoption and usage of devices and features within mobile marketing, mobile advertising and gamification strategies. Wise has spoken at numerous industry events, with her research frequently cited in publications such as AdAge, Forbes, MediaPost, NPR and TechCrunch.

At Postback, Wise will address how to successfully deploy marketing tactics given varying organizational maturity, strategic frameworks, vendor partnership and technology. She joins a lineup of industry leaders including futurist Ray Kurzweil, Adexchanger Associate Editor Allison Schiff, 3Q Digital VP of Mobile Strategy Craig Weinberg, M&C Saatchi Mobile SVP of North America Eric Mugnier, Hotels.com Senior Director of Mobile Daniel Craig, TodayTix VP of Marketing Sarah Bidnick, and Electronic Arts Mobile User Acquisition Manager Nicole Ramos.

“Mobile marketing is a fast changing landscape and as we continuously strive to be at the forefront of mobile developments and customer experience, there is a huge advantage to keeping on top of the latest tips and trends. The collection of mobile marketers at Postback is outstanding and I am excited to share some of our learnings and discover new ways to accelerate our mobile acquisition and engagement efforts.” – Dan Craig, Senior Director, Mobile at Hotels.com

“I am pleased to be speaking at the 2016 TUNE Postback this Summer. TUNE Postback continuously gathers an incredible selection of thought leaders in the mobile advertising space and beyond. This year is no exception with an impressive lineup of attendees. TUNE has been a key partner for M&C Saatchi Mobile in the challenging mobile ad space, they break boundaries of mobile tracking and attribution and enables us and our clients to develop and optimize efficient acquisition models.” - Eric Mugnier, SVP North America, M&C Saatchi Mobile

“At Postback the connections and conversations were more relevant to our business than any other event I’ve attended. The speaker line up is fantastic, and I drew real insights from their experiences. I can’t wait to join the main stage this year to share new marketing insights.” – Sarah Bidnick, VP of Marketing at TodayTix

Postback, the mobile marketing event of the summer, is designed to educate, connect and inspire the mobile community. Marketers, agencies and partner networks from around the world attend Postback each summer for two full days of groundbreaking presentations and networking with industry leaders. This summer’s conference is July 21 - 22, 2016 in Seattle, Wash. Registration is currently open. Learn more at http://tune.com/postback.

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