“This is the largest website change the company has undertaken since the original launch of OmahaSteaks.com in the early 90’s,” said Jeff Carter Vice President and Chief Information Officer.
Omaha, Neb. (PRWEB) February 25, 2016
Omaha Steaks went live today with a new version of http://www.OmahaSteaks.com, designed to enhance the visual presentation of products and improve the overall customer experience optimizing the search, navigation, and ordering processes.
Large, vibrant pictures dominate the new website, letting the products take center stage and allowing customers to shop visually. The navigation has also been restructured under new easy to shop categories that were created with customer input. Customers also now have the ability to compare price per serving/ounce, simplifying the ordering process.
“We wanted a site that was more visual and easier to navigate, which I think we accomplished,” said Senior Vice President Todd Simon. “By taking advantage of our photography and restructuring the navigation, we’ve made it easier and more appealing to shop online.”
Other new site features include the ability to scroll through photos of each item in a package, navigation that moves with the customer down the page, and a responsive design that adjusts the content for optimal display from tablets to large screen monitors. An accompanying adaptive smart phone design using these new design principles will be released shortly.
“This is the largest website change the company has undertaken since the original launch of OmahaSteaks.com in the early 90’s,” said Jeff Carter Vice President and Chief Information Officer. “Our user experience team put a lot of thought and effort into understanding customer needs and did extensive testing to ensure we are offering a simple and easy to use shopping experience.”
Current and potential customers were instrumental to the redesign process, participating in hundreds of hours of usability research. Customers are invited to test drive the new site at http://www.OmahaSteaks.com and send their feedback to UX(at)omahasteaks.com.
About Omaha Steaks
Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed beef and other gourmet foods including seafood, pork, poultry, side dishes, appetizers, complete meals and desserts. Today, Omaha Steaks is recognized as the nation’s largest direct response marketer of premium beef and gourmet foods, available to customers by calling 1-800-228-9055, online at http://www.OmahaSteaks.com or at retail stores nationwide.