Fans Gone Wild: Sports Fanatics Wear Team Logos on Their Front Teeth

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WildSmiles Braces Launches Mascot Braces to Personalize the Orthodontic Experience

“Patients continue to demand personalized orthodontic treatment and Mascot Braces gives students, fans and alumni a truly personalized smile."

College Sports fans have been known to be among the most passionate in the world. Now, they can put their favorites where their mouths are – literally. Fans can now wear their team logo on their central incisor teeth with Mascot Braces by WildSmiles Braces – licensed orthodontic brackets in the shape of collegiate team logos, allowing orthodontic patients to create a custom smile.

“This is the first time an orthodontic brand has partnered with top universities nationwide to combine the energy of competitive sports with the orthodontic experience by actually wearing a team logo as braces,” said Dr. Clarke Stevens, founder of WildSmiles Braces. “Patients make wearing braces a truly positive, exciting experience – by combining Mascot Braces with WildSmiles Braces – it’s a way to stand out in the crowd – whether you are an Arizona Wildcat or an Arkansas Razorback!”

Orthodontists across the nation now offer their passionate fanbase an exclusive, customized option to wear team logos as braces. Mascot Braces now available include: Arizona, Arkansas, Brigham Young University, Kansas, Nebraska and Oregon. WildSmiles Braces has also developed unique university partnerships with its partner IMG, a leading collegiate marketing company that creates custom collegiate programs for Arizona, Arkansas, Brigham Young University, Kansas, Nebraska and Oregon. Mascot Braces will continue to roll out additional school partnerships throughout 2016, including Texas, Kansas State and other top collegiate team brands.

More than 1.2 million adults in the U.S. received orthodontic treatment in 2012 and 4.65 million orthodontic procedures were performed for patients age 17 and younger in 2012, according to the American Association of Orthodontists. With these numbers likely even higher in 2016, children and adults are looking to their orthodontists to offer a variety of options for corrective procedures.

“The passion of college sports fans is legendary, and now fans are putting their allegiance right where their mouths are,” said Rick Barakat, VP of Sales Operations for IMG College. “IMG is bringing our marketing, multimedia rights and licensing experts together to connect Mascot Braces and Wild Smiles with our schools. Geared towards America’s youth and future college sports fans, these are unique and fun university partnerships featuring valuable school intellectual property.”

WildSmiles Braces are specially designed orthodontic brackets that come in a variety of fun shapes including Stars, Hearts, Sports Balls, Footballs, Flowers and Super-Diamonds® and now Mascot Braces®. A recent independent study published by the AJO-DO confirms that 70% of patients ages 9-11, choose WildSmiles over any other braces or brackets available.

“Patients continue to demand personalized orthodontic treatment and Mascot Braces gives students, fans and alumni a truly personalized smile with their favorite logo as the bracket pad,” said Davin Bickford, WildSmiles COO. “WildSmiles has secured exclusive licenses for licensed logo shaped orthodontic pads at the high school, college and professional levels.”

Orthodontists are encouraged to apply for their local collegiate team to be in the Mascot Braces lineup or request participation in an existing project. The number of orthodontists and locations able to participate with each team project range from one to over thirty based on factors including: population density, geographic distance, scope and reach of the team brand.

“Orthodontists continue to offer patient treatment options and want to transform the overall experience,” said Dr. Stevens. “Kids are demanding their own personal style and by selecting Mascot Braces or WildSmiles Braces and we take a custom smile one step further to ensure a healthy, happy smile.”

WildSmiles has become a leading patient referral source for many orthodontic practices in North America and in over 30 countries around the globe. In the US alone, more than 2,000 licensed orthodontic providers allow patients to choose the designer braces. Experience confirms patients refer providers who offer WildSmiles by name twice as often as patients with traditional twin brackets.

WildSmiles Braces are available worldwide by visiting They are also the first and only braces available online to consumers at


WildSmiles Braces ® and Mascot Braces® are the only braces that turn correction to expression and make braces fun. The brackets are protected by domestic and international patents and trademarks and are a proven treatment option, providing the same excellent treatment results as conventional braces. Designed to make the orthodontic experience fun, WildSmiles offer a unique alternative to traditional braces. WildSmiles Braces® were developed and patented by Dr. Clarke Stevens. Dr. Stevens has always had a keen desire to make orthodontics a positive experience for patients and their families.

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Carolyn Sutton |
624 Public Relations
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