Cynopsis Announces Upfront and NewFronts Resources for Brands, Buyers & Planners

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A new slate of offerings to benefit media professionals

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"Brands and agencies will be able to use our products to quickly determine which are the best recipients for their marketing dollars,” said Roberta Caploe, Associate Publisher for Cynopsis Media.

Cynopsis Media, the industry's most-read and trusted brand, announced a new slate of offerings to benefit media professionals during the busy Upfront and NewFronts season. Resources include a select array of strategic opportunities for the television industry to help marketers and sellers successfully deliver messaging to brands as well as media buyers & planners.

“This Upfront season, there’s more competition than ever for every dollar,” said Roberta Caploe, Associate Publisher for Cynopsis Media. “That’s why we have designed a menu of opportunities for networks to reach their current and potential clients on the platforms and formats that reflect their strengths and needs. At the same time, brands and agencies will be able to use our products to quickly determine which are the best recipients for their marketing dollars.”

Cynopsis’ Upfront and NewFronts offerings include:

  • Daily Highlights in Cynopsis and/or Cynopsis Digital
  • Weekly Event Wrap-Ups, publishing every Monday morning during Upfront Season
  • “Backstage at the Upfronts” eReports, publishing at 6pm
  • “Upfront With” Special Reports: deep dives into one network’s Upfront positioning
  • Ad Vertical Previews, covering Pharma, Tech/Telecom, Beverage, QSR and more
  • Custom Eblasts
  • Dedicated webpage including other news, press releases and photos
  • 2016 Upfront Schedule of Events

Subscribe for free to our “must-read” early morning eNewsletters in the Television, Media and Sports industries. Every business day by 5:30am, you’ll receive the news needed to start your workday. In addition, subscribers will receive access to the Upfront and NewFronts eReports, highlights and news.

Inventory is limited and advertising space sells out every year. For additional information or to secure your spots, contact VP of Sales and Marketing Mike Farina at mike@cynopsis.com. For questions regarding content or to list your event on the schedule, contact Cynopsis Editorial Director Lynn Leahey at Lynn@cynopsis.com.

About Cynopsis Media:
Cynopsis Media is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.

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