Kirusa & zMessenger Launch StarFriends Voice Service With Dialog Sri Lanka

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Connecting with Celebrities via Voice is first-of-its-kind Service in Sri Lanka

Kirusa has proven successes in the African region for this service, and we are happy to partner with them to enhance our product offerings to our customers in Sri Lanka. We are confident that the fans will love listening to their favourite celebs.

Kirusa, the leader in voice messaging and social media solutions for mobile users in emerging markets, announced today the launch of its popular StarFriends Service in partnership with zMessenger, Sri Lanka's pioneering leader in mobile marketing and entertainment solutions provider, and Dialog Axiata PLC, Sri Lanka's premier connectivity provider.

Kirusa is collaborating with zMessenger's premium celebrity content service StarFriends to bring voice capabilities, enabling celebs to record their voice messages and send them to their fans, who would love to hear from them.

With the launch of this service, Dialog users in Sri Lanka can now follow their favorite celebs' voice blogs. This service enriches the user experience of the fans who want listen to the voices of their favorite celebrities every day. The all new Voice based StarFriends service will be powered by Kirusa’s robust Voice platform. Users can subscribe to the service by sending a SMS as REG to 2468.

From celebs-to-fans, StarFriends Voice Service provides a seamless flow of messages. Using the unique voice update feature of the service, celebrities can express their emotions and share their joyous and challenging moments. The voice messages are delivered instantly to fans, creating a ‘Voice Twitter’ like experience.

Actress Yureni Noshika, singer Raini Charuka, musician Lahiru Perera, and actor Roshan Ranawana are some of the eminent personalities with whom fans will be able to connect via the StarFriends Voice Service. More celebs are expected to join the platform shortly.

Elated with the launch, CEO and Co-Founder of zMessenger, Ms. Jayomi Lokuliyana, said, “At StarFriends, our vision is to build a premium celebrity channel created by celebrities themselves using their very own mobile devices. We believe this will give control back to stars to help them truly connect with their fans and treat them as friends, to make themselves more relevant and to engage in real time with their ‘loyal’ fans by creating authentic content. By enabling this new equation, we are creating a revolution in the local celebrity culture. Kirusa has proven successes in the African region for this service, and we are happy to partner with them to enhance our product offerings to our customers in Sri Lanka. We are confident that the fans will love listening to their favourite celebs.”

Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO of Kirusa, said, “After successfully bringing millions of customers closer to celebrities in Africa, I feel elated about this partnership in Sri Lanka. We are confident that fans will be thrilled to get connected to their favourite stars with ease.”

About zMessenger
zMessenger, an award-winning integrated mobile media company, leads the way in the planning, creation, and execution of effective mobile marketing campaigns, branded community applications and content distribution strategies. The company works with a range of international companies, including those in the media, consumer product, music, sports, gaming and ad agency areas.

zMessenger is one of the first companies to be granted direct gateway relationships with the country’s mobile carriers. zMessenger, the first to introduce SMS to media stations in Sri Lanka, has expanded the business rapidly by working closely with clients who wanted to learn about mobile and understand how to reach effectively and influence their consumers via the evolving, dynamic and ultra-personal mobile channel. The mobile market is fast moving and complex, and that’s why partnering with the right mobile company is crucial. zMessenger can help you navigate the complexities of the mobile world and help you lay the foundation for your ongoing mobile strategy.

About Kirusa
Kirusa is a global leader in providing telecom & social media solutions that enable customers to have a voice and connect seamlessly. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™, InstaVoice Sports™, InstaVoice Ring™, myGenie™ & a host of mobile marketing solutions, which are offered in partnership with over 40 mobile carriers in Africa, India, LatAm, and the Middle East, as well as via the app stores for iOS, Android & Windows. Kirusa solutions are built on its patented technology and its highly reliable, scalable multimodal & cloud platforms, which manage over 1.6 billion calls a month. Kirusa solutions are being used by over 85 million mobile users in four continents every month. Kirusa has been recognized as one of Top 20 most promising technology companies by Silicon India, and one of Top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as a finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc.

For further inquiries, please contact
For zMessenger
Head of Premium Services
Sashean de Mel

For Kirusa
Alchemy Corporate Communications
Anju Makin
US Cell: +1(973) 536-2652

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