Hear how those driving their company’s marketing initiatives are finding success.
Seattle, WA (PRWEB) February 25, 2016
The forces of marketing proliferation continue to gather strength, coupled with the increasing number of marketing platforms available, the role of the CMO is evolving - and is more important than ever.
This summit will take a C-suite approach to tackling marketing challenges, focusing on key areas of business culture, brand relevance, cross-company collaboration & consumer experience, bringing together some of the world’s leading Chief Marketing Officers.
Much of the responsibility beheld by the Chief Marketing Officer is the ability to adapt the company’s mission and culture to the new digital reality. Forbes’ CMO, Tom Davis, will explore this in more detail at the summit, diving into real life examples as to how Forbes has been able to adapt over the years and achieve continued success by fulfilling its purpose in a new digital way.
Data is another arrow to the modern Chief Marketer’s bow. With improved software for data tracking and analytical reporting, marketers can continually asses and improve their campaigns. Jessica Williams, Global Innovation Marketing & Analytics at Visa, will demonstrate how the company is using real-time data platforms to improve their marketing capabilities.
“This summit is the perfect opportunity to connect with 100+ Chief Marketing Officers, learn from your peers and make valuable, industry connections”, states Conference Organizer, Rose Johnstone. “Hear how those driving their company’s marketing initiatives are finding success”.
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