Travelocity Launches New Advertising Campaign: “Wander Wisely”

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New Campaign Encourages Travelers to “Wander Wisely” with the Roaming Gnome®

Travelocity Wander Wisely Logo

...our new ‘Wander Wisely’ campaign focuses less on planning travel and more on the unique benefits to making Travelocity their partner throughout the journey

After three years of encouraging travelers to “Go And Smell The Roses®,” Travelocity® today announced its newest advertising campaign which invites consumers to “Wander Wisely” in the new year. The campaign will debut during the February 26 episode of CBS’ “The Amazing Race,” and will feature Travelocity’s iconic Roaming Gnome, a staple of the Travelocity brand since 2003.

“Our previous campaigns successfully encouraged people to get out and see the world. Our most recent research has found that our travel audience needs far less encouragement to travel, and in fact already has a solid idea of when and where they wish to vacation,” said Brad Wilson, vice president and general manager, Travelocity. “That is why our new ‘Wander Wisely’ campaign focuses less on planning travel and more on the unique benefits to making Travelocity their partner throughout the journey.”

To emphasize Travelocity’s role as a trusted travel companion, the campaign focuses both on the travel wisdom of Travelocity’s Roaming Gnome as well as Travelocity’s industry-leading customer promise: The Customer 1st Guarantee. These elements include:

  • 24/7 Social Media Customer Support - The ubiquity of social media across desktop, tablet and smartphone means that for many travelers, it may be the best method for getting assistance while on the go. In the online travel space, only Travelocity is making 24/7 support available via the most popular social media channels.
  • 24 Hour Flight Changes or Cancellations - US customers can cancel or rebook most flights with no fees and no penalties for 24 hours after booking.
  • Travelocity Price Guarantee - If customers find a lower price, Travelocity will match it and provide an additional $50 off of their next trip.

See https://www.travelocity.com/guarantee for details.

The “Wander Wisely” campaign is the first campaign resulting from Travelocity’s recently announced collaboration with new creative agency of record, Campbell Ewald. The campaign will debut on Friday, February 26th. The initial spots can also be seen at http://www.youtube.com/travelocity starting on Monday, February 29th.

“With this new direction, we are communicating our dedication to continuously improving the travel experience with a laser-focus on being the champion of the customer,” said Ashley Parker, Senior Brand & Consumer Insights Manager.” We believe that the “Wander Wisely” message combined with the beloved Roaming Gnome will effectively communicate this mission.”

“Wander Wisely is intended to motivate travelers to see their world differently,” said Jo Shoesmith, Executive Creative Director of Campbell Ewald. “The campaign uses wisdom, inspiration and a little practical advice to enable people to seek a more profound travel experience.”

Additionally, “Wander Wisely” will be appearing in other Travelocity marketing, including web and online banners, email marketing and across the Travelocity website.

About Travelocity

Travelocity encourages travelers to “Wander Wisely” and is dedicated to being the champion of the customer with its industry-leading Customer 1st Guarantee, making the traveling experience both simple and memorable with competitive prices, 24/7 customer service and more. Based in Dallas, Texas, Travelocity is owned by Expedia, Inc., one of the world’s leading travel companies, with an extensive brand portfolio that includes many of the world’s leading online travel properties.

© 2016 Travelscape, LLC. All rights reserved. Travelocity, the Star Design, Go & Smell the Roses and Wander Wisely are trademarks of Travelscape, LLC. All other trademarks and logos are property of their respective owners. CST# 2056372-50

Contact
Jina Michael
Citizen Relations
310.698.9009
jina(dot)michael(at)citizenrelations(dot)com

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Travelocity

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