Mediaplanet, Chef Douglas Rodriguez and Travel Industry Leaders Dish on the Essentials of Cuban Travel

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Mediaplanet today announces distribution of the first edition of “Discover Cuba.” This campaign highlights the vast history and culture Cuba harbors for Americans considering the ever-easier trip; it aims to educate Americans on the necessary steps they need to take in order to travel to this once-blocked territory just 90 miles off the coast of the United States.

Mediaplanet's print component of “Discover Cuba” is distributed within today’s edition of USA Today, in New York, Los Angeles, Atlanta and South Florida, with a circulation of approximately 250,000 copies and an estimated readership of 700,000 in print alone. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign,click here.

Chef Douglas Rodriguez, co-owner along with restaurateur Stephen Starr, of Alma de Cuba in Philadelphia, graces the interior spread of the print publication. Through an exclusive interview, the self-proclaimed food obsessive opens up about his first trip to Cuba, explaining why it was much more than a culinary turning point. “My first visit to Cuba was in 2013, for the Havana Biennial Art Exhibition,” Douglas says. “I became so fascinated. I returned home wanting to hold onto that magic I felt there—sad to not have had more time.”

Rodriguez’s hope with these tours is that he wants to make a difference and impact in travelers’ lives, providing them with a full experience and have them seek out that magic he felt on his first trip. While his love for food began at a young age and throughout his adulthood, he has continued to outdo himself, winning numerous awards including the prestigious James Beard Award for excellence in cuisine.

This campaign was made possible with the support of Trip Advisor, Cuba Travel Associates, Fathom, Chef Douglas Rodriguez, Alma de Cuba and co-owner Stephen Starr, Zegrahm Expeditions, HavanaAir, interCaribbean Airways, Friendly Planet and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Lauren Spera

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