Mediaplanet Celebrates Black History Month with Inaugural “Empowering Black America” Campaign

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February 26, 2016—Mediaplanet today announces distribution of its first ever, cross-platform edition of “Empowering Black America.”

The new campaign aims to empower future leaders, highlight current issues within the Latino community and inspire readers to recognize how their own lives have been influenced by this rich culture. Leaders in the industry have chimed in for this celebration of culture and investigation of both the needs and achievements of the African-American population.

The print component of “Empowering Black America” is distributed within the Chicago Tribune, with a circulation of approximately 355,000 and an estimated readership of 1.2 million. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Common graces the cover of the print publication. Inside, the entertainer, civil rights activist, Grammy- and Academy Award-winner opens up about his assumed responsibilities, and why he gives back to his community. He shares personal stories from his childhood in the South Side of Chicago, as well as his optimism for civil rights in America.

This campaign was made possible with the support of The NAACP, Merck, The American Diabetes Association, Southern Illinois University, Mended Hearts, The White House Initiative on Educational Excellence for African Americans, Mikki Taylor and many more!

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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