Clear Comfort First in Pool Industry to Gain B Corp Certification

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Sustainable, nontoxic pool water treatment company recognized for social and environmental impact.

Clear Comfort CEO Steve Berens

Clear Comfort CEO Steve Berens

We are honored that B Corp is recognizing our positive social and environmental impact and believe our commitment to these principles will only enhance our profitability and ongoing success.

Sustainable pool sanitation company Clear Comfort has earned B Corporation certification, recognizing the company’s commitment to high standards of social and environmental responsibility.

Backed by impact investors since its founding, Clear Comfort’s mission has been to offer customers a healthier, cleaner, safer and more sustainable pool. With Clear Comfort’s chlorine-free and low-chlorine pool systems, customers reduce chemical handling and exposure, storage and the inevitable distribution into the ecosystem.

Clear Comfort joins more than 1,500 certified B Corporations around the world, including notables like Ben and Jerry’s, New Belgium Brewing Co. and Patagonia, that strive to operate sustainably and with social benefit in mind.

“Achieving B Corporation certification is a proud moment for our team and a natural fit with the values of our company,” said Clear Comfort CEO Steve Berens. “We are honored that B Corp is recognizing our positive social and environmental impact and believe our commitment to these principles will only enhance our profitability and ongoing success.”

Certified B Corporations meet rigorous requirements demonstrating social and environmental performance, transparency and accountability. B Lab, the nonprofit that certifies and supports B Corporations, measures a company’s impact on all of its stakeholders: workers, suppliers, community, customers and the environment.

Clear Comfort’s journey with B Corp doesn’t end at certification, but is the beginning of a longstanding promise. Maintaining a B Corp certification requires vigorous checks and balances to assure that Clear Comfort’s impact on its community, employees, customers and the environment are positive. Each assessment is an opportunity for continuous improvement.

In addition to producing a sustainable product, Clear Comfort is demonstrating and measuring its commitment to the environment and the community by manufacturing all products within the United States, working with local vendors, offering generous employee compensation packages and supporting volunteering, and making financial contributions to local nonprofits.

About Clear Comfort
Clear Comfort manufactures and sells chlorine-free and low-chlorine pool and spa sanitation systems. Clear Comfort’s residential pool system can bring chlorine levels down to drinking water levels or chlorine free, while the commercial pool systems enable customers to reduce chlorine use by as much as 80 percent. With headquarters and manufacturing in Colorado, Clear Comfort brings its customers a United States-made, sustainable product. For more information, visit http://www.clearcomfort.com.

About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. For more information, visit http://www.bcorporation.net, http://www.bimpactassessment.net, http://www.b-analytics.net and http://www.benefitcorp.net.

About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,500 Certified B Corporations in over 120 industries and 40 countries with one unifying goal – to redefine success in business.

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Lauren McNitt
Clear Comfort
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