ASI Predicts Super Tuesday Winners Based on Presidential Bumper Sticker Poll

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ASI predicts Trump and Sanders sweep Super Tuesday based on results of promo poll

2016 presidential election bumper stickers

“We purposely chose to ask people about bumper stickers because it is an iconic election promotional product that’s also very personal,” said ASI Editorial Director Andy Cohen.

Democratic presidential candidate Bernie Sanders and Republican Donald Trump should sweep Super Tuesday primaries, according to the Presidential Promo Polls on bumper sticker preferences released today by the Advertising Specialty Institute® (ASI).

With an eye on Tuesday’s primaries and how promotional products are used in elections, ASI asked residents in primary states this question: If you received a bumper sticker from each of the presidential candidates, which one would you be most willing to put on your car?

“We purposely chose to ask people about bumper stickers because it is an iconic election promotional product that’s also very personal,” said ASI Editorial Director Andy Cohen. “While you might accept and use a branded pen from a candidate you don’t necessarily support, no way would you put a bumper sticker on your car if you didn’t really endorse a candidate.”

In the lead-up to Super Tuesday, ASI released results from voter polls taken in nine, non-caucus states participating in primaries. More than 600 people from each state participated in each survey that was fielded among the Google Consumer Survey Network. All responses were collected between February 20-25.

In all nine states, voters ASI polled chose Trump and Sanders by wide margins. Click here for results and graphics.

When asked about the popularity, in particular, of the Vermont senator with Democrats, versus former Secretary of State Hillary Clinton, ASI’s Director of Market Research Nate Kucsma said, come Tuesday, voters ASI polled may end up voting with their heads instead of their hearts. “Although our poll tells us lots of people love Sanders enough to put his bumper sticker on their car, they may end up voting for Hillary because they think she has the best chance to win in November,” Kucsma said. “Whereas Republican voters truly believe that Trump, or whomever else they support, can win it all in November.”

Below are results from ASI’s Presidential Promo Poll:

  • Alabama: Trump 53%, Sanders 58%
  • Arkansas: Trump 51%, Sanders 59%
  • Georgia: Trump 46%, Sanders 61%
  • Massachusetts: Trump 50%, Sanders 62%
  • Oklahoma: Trump 43%, Sanders 64%
  • Tennessee: Trump 50%, Sanders 56%
  • Texas: Trump: 40%, Sanders 53%
  • Vermont: Trump 45%, Sanders 91%
  • Virginia: Trump 43%, Sanders 58%

Promo products, also known as swag, freebies and giveaways, are items like pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with a logo or slogan used by companies, schools and non-profits to advertise their brand and events and to thank employees and clients.

In 2012, ASI estimated total election-related promo product spending fueled by giveaways like bumper stickers, yard signs and candidate brochures hit $870 million.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry.

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