Marketing Future Forum Launches as Interactive Resource for Teams to Bridge Silos

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Catalyzes marketing accountability, alignment and agility – to solve the thorniest and most enduring stumbling blocks that inhibit marketing organization efficiency and effectiveness, Marketing Operations Partners has created an innovative resource in partnership with marketing executives from leading companies, the Marketing Future Forum.

To solve the thorniest and most enduring stumbling blocks that inhibit marketing organization efficiency and effectiveness, Marketing Operations Partners has created an innovative resource in partnership with marketing executives from leading companies, the Marketing Future Forum.

The Marketing Future Forum provides bite-sized solutions that can be put into practice immediately across the entire organization. This is increasingly important as marketers face new realities: 24/7 fast-paced global markets, constrained resources, information overload and difficulty applying new ideas in practical ways that stick.

The primary benefit is the ability to chip away at chronic silos such as technology, metrics, data and people. To bridge silos and support peer interaction, the Marketing Future Forum empowers marketers to learn, share and adopt new practices in collaboration with stakeholders.

“We designed the Marketing Future Forum to be member-led and member-driven from the outset, based on a series of in-depth interviews with marketing vice presidents and directors from leading companies,” said Lynn Hunsaker, president and CEO of Marketing Operations Partners. “Working with one another in groups or individually, members are able to quickly discover and absorb new ideas that are readily personalized.”

“The Marketing Future Forum is the epitome of interactivity,” said Gary Katz, chairman of Marketing Operations Partners. “It’s a non-intrusive method for members to do their due diligence, get clear on their priorities and better ready themselves to engage the right vendors and right consultants at the right time — on their own terms.”

Charter memberships and sponsorships — 24 months for the price of 12 — are available until March 31, 2016.

A launch webcast will be held at 1 p.m. EST, 10 a.m. PST on Feb. 29, 2016. To register, click here. A recording of the webcast will be posted here at a later date.

For more information about the Marketing Future Forum, please visit http://www.marketingfutureforum.com

About Marketing Operations Partners:

Marketing Operations Partners consulting focuses on marketing organizational effectiveness and efficiency. Its specialties are the people and process aspects of marketing systems, resource efficiency, demand generation, governance, business intelligence, customer lifecycle, change management, centers of excellence and maturity roadmaps. The firm created the world’s first university course and consultancy dedicated to Marketing Operations. The consultancy is well known for disruptive thought leadership, emphasizing holistic, future-thinking value-creation and strategic impact of Marketing Operations.

http://www.mopartners.com

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Joel Palermo
Marketing Operations Partners
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